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On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…
Deepfake technologies are powerful tools that can be misused for malicious purposes such as spreading disinformation on social media. The effectiveness of such malicious applications depends on the ability of deepfakes to deceive their…
The rapid development of Internet technology enables human explore the web and record the traces of online activities. From the analysis of these large-scale data sets (i.e. traces), we can get insights about dynamic behavior of human…
Webcam-based eye tracking is a cost-effective, scalable method for remote research that effectively reaches broader populations. However, uncontrolled environments and hardware diversity lead to inconsistent data quality in crowdsourcing.…
World-wide-web, with the website and webpage as the main interface, facilitates the dissemination of important information. Hence it is crucial to optimize them for better user interaction, which is primarily done by analyzing users'…
Capturing readers' engagement in fiction is a challenging but important aspect of narrative understanding. In this study, we collected 23 readers' reactions to 2 short stories through eye tracking, sentence-level annotations, and an overall…
Research investigating cognitive aspects of information systems is often dependent on detail-rich data. Eye-trackers promise to provide respective data, but the associated costs are often beyond the researchers' budget. Recently,…
Websites with hyper-partisan, left or right-leaning focus offer content that is typically biased towards the expectations of their target audience. Such content often polarizes users, who are repeatedly primed to specific (extreme) content,…
The proliferation of e-commerce has made web shopping platforms key gateways for customers navigating the vast digital marketplace. Yet this rapid expansion has led to a noisy and fragmented information environment, increasing cognitive…
Quantification of human attention is key to several tasks in mobile human-computer interaction (HCI), such as predicting user interruptibility, estimating noticeability of user interface content, or measuring user engagement. Previous works…
Optimal shelflisting invites profit maximization to become sensitive to the ways in which purchasing decisions are order-dependent. We study the computational complexity of the corresponding product arrangement problem when consumers are…
Testing Web User Interfaces (UIs) requires considerable time and effort and resources, most notably participants for user testing. Additionally, the tests results may demand adjustments on the UI, taking further resources and testing. Early…
In this paper, we present a new feature that can be used to classify cognitive load based on pupil information. The feature consists of a temporal segmentation of the eye tracking recordings. For each segment of the temporal partition, a…
Product search is one of the most popular methods for people to discover and purchase products on e-commerce websites. Because personal preferences often have an important influence on the purchase decision of each customer, it is intuitive…
In recent years, the magnitude of consumer-to-consumer (C2C) markets have grown significantly, highlighting the increasing significance of trust between buyers and sellers. However, the specific aspects of product information that…
Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, eBay and…
With safety measures towards the current Covid-19 pandemic, many retails clothing stores have restricted on-site fittings and shifted their business online. Inability to touch on product evaluations shows an apparent limitation as compared…
Personalization despite being an effective solution to the problem information overload remains tricky on account of multiple dimensions to consider. Furthermore, the challenge of avoiding overdoing personalization involves estimation of a…
Empirical software engineering is concerned with measuring, or estimating, both the effort put into the software process and the quality of its product. We defend the idea that measuring process effort and product quality and establishing a…
A focused crawler traverses the web selecting out relevant pages to a predefined topic and neglecting those out of concern. While surfing the internet it is difficult to deal with irrelevant pages and to predict which links lead to quality…