Related papers: A Study of Consumers Cognitive Load in eCommerce W…
Over the last 70 years, we, humans, have created an economic market where attention is being captured and turned into money thanks to advertising. During the last two decades, leveraging research in psychology, sociology, neuroscience and…
In this paper, we will present a method for measuring cognitive load and online real-time feedback using the Tobii Pro 2 eye-tracking glasses. The system is envisaged to be capable of estimating high cognitive load states and situations,…
Cursor tracking data contains information about website visitors which may provide new ways to understand visitors and their needs. This paper presents an Amazon Mechanical Turk study where participants were tracked as they used modified…
As quick commerce (Q-Commerce) platforms in India redefine urban consumption, the use of deceptive design dark patterns to inflate order values has become a systemic concern. This paper investigates the 'Awareness-Action Gap' among Indian…
Motivated by the dynamic assortment offerings and item pricings occurring in e-commerce, we study a general problem of allocating finite inventories to heterogeneous customers arriving sequentially. We analyze this problem under the…
In e-commerce, web mining for page recommendations is widely used but often fails to meet user needs. To address this, we propose a novel solution combining semantic web mining with BP neural networks. We process user search logs to extract…
The application of psychophysiologicy in human-computer interaction is a growing field with significant potential for future smart personalised systems. Working in this emerging field requires comprehension of an array of physiological…
We study generalizations of online bipartite matching in which each arriving vertex (customer) views a ranked list of offline vertices (products) and matches to (purchases) the first one they deem acceptable. The number of products that the…
In a fashion e-commerce platform where customers can't physically examine the products on their own, being able to see other customers' text and image reviews of the product is critical while making purchase decisions. Given the high…
The psychological costs of the attention economy are often considered through the binary of harmful design and healthy use, with digital well-being chiefly characterised as a matter of personal responsibility. This article adopts an…
Predicting consumers' purchasing behaviors is critical for targeted advertisement and sales promotion in e-commerce. Human faces are an invaluable source of information for gaining insights into consumer personality and behavioral traits.…
In this study, a narrative literature review regarding culture and e-commerce website design has been introduced. Cultural aspect and e-commerce website design will play a significant role for successful global e-commerce sites in the…
Cognitive biases have been shown to lead to faulty decision-making. Recent research has demonstrated that the effect of cognitive biases, anchoring bias in particular, transfers to information visualization and visual analytics. However, it…
We investigate the perceived visual complexity (VC) in data visualizations using objective image-based metrics. We collected VC scores through a large-scale crowdsourcing experiment involving 349 participants and 1,800 visualization images.…
We contribute a comprehensive dataset to study user attention and purchasing behavior on Search Engine Result Pages (SERPs). Previous work has relied on mouse movements as a low-cost large-scale behavioral proxy but also has relied on…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers'…
This position paper describes an experiment conducted to understand the relationships between different physiological measures including pupil Diameter, Blinking Rate, Heart Rate, and Heart Rate Variability in order to develop an estimation…
In this paper, we study the joint product sequencing and pricing problem faced by many online retailers such as Amazon. We assume that consumers' purchase behavior can be explained by a ``consider-then-choose'' model: they first form a…
In electronic commerce (e-commerce)markets, a decision-maker faces a sequential choice problem. Third-party intervention is essential in making purchase decisions in this choice process. For instance, while purchasing products/services…