Getting the Most from Eye-Tracking: User-Interaction Based Reading Region Estimation Dataset and Models
Abstract
A single digital newsletter usually contains many messages (regions). Users' reading time spent on, and read level (skip/skim/read-in-detail) of each message is important for platforms to understand their users' interests, personalize their contents, and make recommendations. Based on accurate but expensive-to-collect eyetracker-recorded data, we built models that predict per-region reading time based on easy-to-collect Javascript browser tracking data. With eye-tracking, we collected 200k ground-truth datapoints on participants reading news on browsers. Then we trained machine learning and deep learning models to predict message-level reading time based on user interactions like mouse position, scrolling, and clicking. We reached 27\% percentage error in reading time estimation with a two-tower neural network based on user interactions only, against the eye-tracking ground truth data, while the heuristic baselines have around 46\% percentage error. We also discovered the benefits of replacing per-session models with per-timestamp models, and adding user pattern features. We concluded with suggestions on developing message-level reading estimation techniques based on available data.
Cite
@article{arxiv.2306.07455,
title = {Getting the Most from Eye-Tracking: User-Interaction Based Reading Region Estimation Dataset and Models},
author = {Ruoyan Kong and Ruixuan Sun and Charles Chuankai Zhang and Chen Chen and Sneha Patri and Gayathri Gajjela and Joseph A. Konstan},
journal= {arXiv preprint arXiv:2306.07455},
year = {2023}
}
Comments
Ruoyan Kong, Ruixuan Sun, Charles Chuankai Zhang, Chen Chen, Sneha Patri, Gayathri Gajjela, and Joseph A. Konstan. Getting the most from eyetracking: User-interaction based reading region estimation dataset and models. In Proceedings of the 2023 Symposium on Eye Tracking Research and Applications, ETRA 23, New York, NY, USA, 2023. Association for Computing Machinery