Related papers: Measuring Social Media Network Effects
Social networks are shaped by complex, intersecting identities that drive our connection preferences. These preferences weave networks where certain groups hold privileged positions, while others become marginalized. While previous research…
Youth, while tech-savvy and highly active on social media, are still vulnerable to online privacy and security risks. Therefore, it is critical to understand how they negotiate and manage social connections versus protecting themselves in…
Living in the Post API age, researchers face unprecedented challenges in obtaining social media data, while users are concerned about how big tech companies use their data. Data donation offers a promising alternative, however, its…
People today typically use multiple online social networks (Facebook, Twitter, Google+, LinkedIn, etc.). Each online network represents a subset of their "real" ego-networks. An interesting and challenging problem is to reconcile these…
Social networks are a prominent feature of many social media sites, a new generation of Web sites that allow users to create and share content. Sites such as Digg, Flickr, and Del.icio.us allow users to designate others as "friends" or…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
Subjective Well-being(SWB), which refers to how people experience the quality of their lives, is of great use to public policy-makers as well as economic, sociological research, etc. Traditionally, the measurement of SWB relies on…
Understanding the forces governing human behavior and social dynamics is a challenging problem. Individuals' decisions and actions are affected by interlaced factors, such as physical location, homophily, and social ties. In this paper, we…
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze Taobao, a Chinese consumer marketplace that is the world's…
Social status refers to the relative position within the society. It is an important notion in sociology and related research. The problem of measuring social status has been studied for many years. Various indicators are proposed to assess…
Personal values have significant influence on individuals' behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead…
Social media feeds have become central to the Internet. Among the most visible are trending feeds, which rank content deemed timely and relevant. To examine how feed signals influence behaviors and perceptions, we conducted a randomized…
Online social networks (OSN) are one of the most popular forms of modern communication and among the best known is Facebook. Information about the connection between users on the OSN is often very scarce. It's only known if users are…
Social networks existing among employees, customers or users of various IT systems have become one of the research areas of growing importance. A social network consists of nodes - social entities and edges linking pairs of nodes. In…
Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification…
In the light of increasing clues on social media impact on self-harm and suicide risks, there is still no evidence on who are and how factually engaged in suicide-related online behaviors. This study reports new findings of high-performance…
Link recommendation has attracted significant attentions from both industry practitioners and academic researchers. In industry, link recommendation has become a standard and most important feature in online social networks, prominent…
Social media has become something that is important to enhance social networking and sharing of information through the website. Social media have not only changed social networking, they provide a valuable tool for social organization,…
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can increase ad efficacy for two main reasons:…
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…