Related papers: Measuring Social Media Network Effects

In this paper we investigate the value of a social network with respect to the probability mechanism underlying its structure. Specifically, we compute the value for small world and scale free networks. We provide evidence in support of the…

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…

We study the social structure of Facebook "friendship" networks at one hundred American colleges and universities at a single point in time, and we examine the roles of user attributes - gender, class year, major, high school, and residence…

In this paper, we propose a new measure to estimate the similarity between brands via posts of brands' followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely…

Social and professional networks affect labor market dynamics, knowledge diffusion and new business creation. To understand the determinants of how these networks are formed in the first place, we analyze a unique dataset of business cards…

Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…

Online social networks have become incredibly popular in recent years, which prompts an increasing number of companies to promote their brands and products through social media. This paper presents an approach for identifying influential…

Influencing a target audience through social media content has become a new focus of interest for marketing leaders. While a large amount of heterogeneous data is produced by influencers on a daily basis, professionals in the influ-encer…

Measuring social influence is difficult due to the lack of counter-factuals and comparisons. By combining machine learning-based modeling and network science, we present general properties of social value, a recent measure for social…

Social network based approaches to person recommendations are compared to interest based approaches with the help of an empirical study on a large German social networking platform. We assess and compare the performance of different basic…

This paper focuses on the recommendation of events in the Social Web, and addresses the problem of finding if, and to which extent, certain features, which are peculiar to events, are relevant in predicting the users' interests and should…

Social media is considered a democratic space in which people connect and interact with each other regardless of their gender, race, or any other demographic factor. Despite numerous efforts that explore demographic factors in social media,…

Recent years have seen tremendous growth of many online social networks such as Facebook, LinkedIn and MySpace. People connect to each other through these networks forming large social communities providing researchers rich datasets to…

Gender imbalances in work environments have been a long-standing concern. Identifying the existence of such imbalances is key to designing policies to help overcome them. In this work, we study gender trends in employment across various…

Online social networks (e.g. Facebook, Twitter, Youtube) provide a popular, cost-effective and scalable framework for sharing user-generated contents. This paper addresses the intrinsic incentive problems residing in social networks using a…

The strength of social relations has been shown to affect an individual's access to opportunities. To date, however, the correspondence between tie strength and population's economic prospects has not been quantified, largely because of the…

I study labor markets in which firms hire via referrals. I develop an employment model showing that--despite initial equality in ability, employment, wages, and network structure--minorities receive fewer jobs through referral and lower…

Online social networking (OSN) has become of great influence to Filipinos, where Facebook, Twitter, LinkedIn, Google+, and Instagram are among the popular ones. Their popularity, coupled with their intuitive and interactive use, allow one's…

With the advance of the Internet, ordinary users have created multiple personal accounts on online social networks, and interactions among these social network users have recently been tagged with location information. In this work, we…

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users,…