Related papers: Measuring Social Media Network Effects
Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…
A network effect is said to take place when a new feature not only impacts the people who receive it, but also other users of the platform, like their connections or the people who follow them. This very common phenomenon violates the…
To characterize economic development and diagnose the economic health condition, several popular indices such as gross domestic product (GDP), industrial structure and income growth are widely applied. However, computing these indices based…
Social media are used as main discussion channels by millions of individuals every day. The content individuals produce in daily social-media-based micro-communications, and the emotions therein expressed, may impact the emotional states of…
We present a novel methodology to determine the fundamental value of firms in the social-networking sector based on two ingredients: (i) revenues and profits are inherently linked to its user basis through a direct channel that has no…
Consumer spending accounts for a large fraction of the US economic activity. Increasingly, consumer activity is moving to the web, where digital traces of shopping and purchases provide valuable data about consumer behavior. We analyze…
This paper analyzes the impact of peer effects on electricity consumption of a network of rational, utility-maximizing users. Users derive utility from consuming electricity as well as consuming less energy than their neighbors. However, a…
Social and information networking activities such as on Facebook, Twitter, WeChat, and Weibo have become an indispensable part of our everyday life, where we can easily access friends' behaviors and are in turn influenced by them.…
With the rapid growth of online social network sites (SNS), it has become imperative for platform owners and online marketers to investigate what drives content production on these platforms. However, previous research has found it…
We study the structure of social networks of students by examining the graphs of Facebook "friendships" at five American universities at a single point in time. We investigate each single-institution network's community structure and employ…
We study online social networks in which relationships can be either positive (indicating relations such as friendship) or negative (indicating relations such as opposition or antagonism). Such a mix of positive and negative links arise in…
The proliferation of Internet-enabled devices and services has led to a shifting balance between digital and analogue aspects of our everyday lives. In the face of this development there is a growing demand for the study of privacy hazards,…
In order to keep up with the demand of curating the deluge of crowd-sourced content, social media platforms leverage user interaction feedback to make decisions about which content to display, highlight, and hide. User interactions such as…
We study the use of viral marketing strategies on social networks to maximize revenue from the sale of a single product. We propose a model in which the decision of a buyer to buy the product is influenced by friends that own the product…
Thanks to the availability of large online data sets, it has become possible to quantify success in different fields of human endeavour. The study presented here contributes to this literature in evaluating the effect of social media…
As social interactions are increasingly taking place in the digital environment, online friendship and its effects on various life outcomes from health to happiness attract growing research attention. In most studies, online ties are…
Food communities on online platforms enjoy great popularity among social media users. Due to the far-reaching consequences of food-related content on user eating behavior, recent research has studied the factors that drive user online…
Networks are representations of complex underlying social processes. However, the same given network may be more suitable to model one behavior of individuals than another. In many cases, aggregate population models may be more effective…
We discuss social network analysis from the perspective of economics. We organize the presentaion around the theme of externalities: the effects that one's behavior has on others' well-being. Externalities underlie the interdependencies…
The rise of social media has opened countless opportunities to explore social science questions with new data and methods. However, research on socioeconomic inequality remains constrained by limited individual-level socioeconomic status…