Related papers: Measuring Social Media Network Effects
In social network markets, the act of consumer choice in these industries is governed not just by the set of incentives described by conventional consumer demand theory, but by the choices of others in which an individual's payoff is an…
Loneliness has reached epidemic proportions globally, posing serious risks to mental and physical health. As social media platforms increasingly mediate social interaction, understanding their relationship with loneliness has become urgent.…
In an online social network, link recommendations are a way for users to discover relevant links to people they may know, thereby potentially increasing their engagement on the platform. However, the addition of links to a social network…
Professional networks are a key determinant of individuals' labor market outcomes. They may also play a role in either exacerbating or ameliorating inequality of opportunity across demographic groups. In a theoretical model of professional…
This paper presents the results of computational experiments on the effects of social influence on individual and systemic behavior of situated cognitive agents in a product-consumer environment. Paired experiments were performed with…
Many online social networks thrive on automatic sharing of friends' activities to a user through activity feeds, which may influence the user's next actions. However, identifying such social influence is tricky because these activities are…
With the proliferation of social networking sites (SNSs) such as Facebook and Google+, investigating the impact of SNSs on our lives has become an important research area in recent years. Though SNS usage plays a key role in connecting…
Our study investigates the interplay between young women's empowerment and Pakistan's economic growth, focusing on how social media use enhances their businesses and drives economic advancement. We utilize a mixed-methods research design,…
User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how…
Randomized experiments, or A/B tests are used to estimate the causal impact of a feature on the behavior of users by creating two parallel universes in which members are simultaneously assigned to treatment and control. However, in social…
Making online social communities 'better' is a challenging undertaking, as online communities are extraordinarily varied in their size, topical focus, and governance. As such, what is valued by one community may not be valued by another.…
Location-based social media make it possible to understand social and geographic aspects of human activities. However, previous studies have mostly examined these two aspects separately without looking at how they are linked. The study aims…
During the course of the COVID-19 pandemic, a common strategy for public health organizations around the world has been to launch interventions via advertising campaigns on social media. Despite this ubiquity, little has been known about…
The key feature of online social networks (OSN) is the ability of users to become active, make friends and interact via comments, videos or messages with those around them. This social interaction is typically perceived as critical to the…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
Online social networks offer a new way to investigate financial markets' dynamics by enabling the large-scale analysis of investors' collective behavior. We provide empirical evidence that suggests social media and stock markets have a…
Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…
Social influence plays a vital role in shaping a user's behavior in online communities dealing with items of fine taste like movies, food, and beer. For online recommendation, this implies that users' preferences and ratings are influenced…
Anecdotally, social connections made in university have life-long impact. Yet knowledge of social networks formed in college remains episodic, due in large part to the difficulty and expense involved in collecting a suitable dataset for…
The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack…