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Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…

Information Retrieval · Computer Science 2023-08-17 Shuwei Chen , Xiang Li , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang

Click-through rate prediction is a critical task in online advertising. Currently, many existing methods attempt to extract user potential interests from historical click behavior sequences. However, it is difficult to handle sparse user…

Artificial Intelligence · Computer Science 2022-02-08 Wensen Jiang , Yizhu Jiao , Qingqin Wang , Chuanming Liang , Lijie Guo , Yao Zhang , Zhijun Sun , Yun Xiong , Yangyong Zhu

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Cross-Domain Sequential Recommendation (CDSR) predicts user behavior by leveraging historical interactions across multiple domains, focusing on modeling cross-domain preferences and capturing both intra- and inter-sequence item…

Information Retrieval · Computer Science 2026-03-02 Wangyu Wu , Zhenhong Chen , Wenqiao Zhang , Xianglin Qiu , Siqi Song , Xiaowei Huang , Fei Ma , Jimin Xiao

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Recommender systems that learn from implicit feedback often use large volumes of a single type of implicit user feedback, such as clicks, to enhance the prediction of sparse target behavior such as purchases. Using multiple types of…

Information Retrieval · Computer Science 2023-05-10 Xin Xin , Xiangyuan Liu , Hanbing Wang , Pengjie Ren , Zhumin Chen , Jiahuan Lei , Xinlei Shi , Hengliang Luo , Joemon Jose , Maarten de Rijke , Zhaochun Ren

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Online review communities are dynamic as users join and leave, adopt new vocabulary, and adapt to evolving trends. Recent work has shown that recommender systems benefit from explicit consideration of user experience. However, prior work…

Artificial Intelligence · Computer Science 2017-08-10 Subhabrata Mukherjee , Stephan Guennemann , Gerhard Weikum

Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…

Information Retrieval · Computer Science 2023-04-27 Yang Zhang , Tianhao Shi , Fuli Feng , Wenjie Wang , Dingxian Wang , Xiangnan He , Yongdong Zhang

Recommender system, as an essential part of modern e-commerce, consists of two fundamental modules, namely Click-Through Rate (CTR) and Conversion Rate (CVR) prediction. While CVR has a direct impact on the purchasing volume, its prediction…

Machine Learning · Computer Science 2020-06-11 Hong Wen , Jing Zhang , Yuan Wang , Fuyu Lv , Wentian Bao , Quan Lin , Keping Yang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Recent advances in foundation models have enabled conversational agents that aim for sustained companionship rather than mere task completion. Yet most still remain unable to support natural, long-term companion-like interactions, resulting…

Human-Computer Interaction · Computer Science 2026-05-18 Feier Qin , Xiao Li , Yi Zheng , Haibin Huang , Hanyao Wang , Xiaoyu Wang , Yan Lu , Yuan Zhang

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…

Information Retrieval · Computer Science 2021-12-06 Simone Borg Bruun