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User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain rich interaction information, such as the behavior type, time,…

Information Retrieval · Computer Science 2026-04-15 Yimin Lv , Shuli Wang , Beihong Jin , Yisong Yu , Yapeng Zhang , Jian Dong , Yongkang Wang , Xingxing Wang , Dong Wang

Accurately predicting click-through rates (CTR) under stringent privacy constraints poses profound challenges, particularly when user-item interactions are sparse and fragmented across domains. Conventional cross-domain CTR (CCTR) methods…

Information Retrieval · Computer Science 2025-03-24 Jiangcheng Qin , Xueyuan Zhang , Baisong Liu , Jiangbo Qian , Yangyang Wang

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users…

Machine Learning · Computer Science 2022-01-05 Yongchun Zhu , Dongbo Xi , Bowen Song , Fuzhen Zhuang , Shuai Chen , Xi Gu , Qing He

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain…

Information Retrieval · Computer Science 2021-09-28 Yunfei Chu , Xiaofu Chang , Kunyang Jia , Jingzhen Zhou , Hongxia Yang

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer…

Information Retrieval · Computer Science 2024-02-20 Xu Chen , Zida Cheng , Jiangchao Yao , Chen Ju , Weilin Huang , Jinsong Lan , Xiaoyi Zeng , Shuai Xiao

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to…

Information Retrieval · Computer Science 2024-08-06 Zhibo Xiao , Luwei Yang , Tao Zhang , Wen Jiang , Wei Ning , Yujiu Yang

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise…

Information Retrieval · Computer Science 2025-09-22 Weijiang Lai , Beihong Jin , Yapeng Zhang , Yiyuan Zheng , Rui Zhao , Jian Dong , Jun Lei , Xingxing Wang

Cross-Domain Sequential Recommendation (CDSR) is a hot topic in sequence-based user interest modeling, which aims at utilizing a single model to predict the next items for different domains. To tackle the CDSR, many methods are focused on…

Information Retrieval · Computer Science 2024-10-18 Haipeng Li , Jiangxia Cao , Yiwen Gao , Yunhuai Liu , Shuchao Pang

In recommendation systems, predicting Click-Through Rate (CTR) is crucial for accurately matching users with items. To improve recommendation performance for cold-start and long-tail items, recent studies focus on leveraging item multimodal…

Information Retrieval · Computer Science 2025-08-05 Yining Yao , Ziwei Li , Shuwen Xiao , Boya Du , Jialin Zhu , Junjun Zheng , Xiangheng Kong , Yuning Jiang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

In Taobao, the largest e-commerce platform in China, billions of items are provided and typically displayed with their images. For better user experience and business effectiveness, Click Through Rate (CTR) prediction in online advertising…

Computer Vision and Pattern Recognition · Computer Science 2018-09-05 Tiezheng Ge , Liqin Zhao , Guorui Zhou , Keyu Chen , Shuying Liu , Huimin Yi , Zelin Hu , Bochao Liu , Peng Sun , Haoyu Liu , Pengtao Yi , Sui Huang , Zhiqiang Zhang , Xiaoqiang Zhu , Yu Zhang , Kun Gai

User-based attribute information, such as age and gender, is usually considered as user privacy information. It is difficult for enterprises to obtain user-based privacy attribute information. However, user-based privacy attribute…

Machine Learning · Computer Science 2019-10-08 Hekai Zhang , Jibing Gong , Zhiyong Teng , Dan Wang , Hongfei Wang , Linfeng Du , Zakirul Alam Bhuiyan

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Recommender systems are one of the most successful applications of machine learning and data science. They are successful in a wide variety of application domains, including e-commerce, media streaming content, email marketing, and…

Information Retrieval · Computer Science 2023-04-04 Juan Pablo Equihua , Maged Ali , Henrik Nordmark , Berthold Lausen

The existing collaborative recommendation models that use multi-modal information emphasize the representation of users' preferences but easily ignore the representation of users' dislikes. Nevertheless, modelling users' dislikes…

Information Retrieval · Computer Science 2023-05-25 Zheng Hu , Shi-Min Cai , Jun Wang , Tao Zhou

Beyond the existing single-person and multiple-person human parsing tasks in static images, this paper makes the first attempt to investigate a more realistic video instance-level human parsing that simultaneously segments out each person…

Computer Vision and Pattern Recognition · Computer Science 2018-08-13 Qixian Zhou , Xiaodan Liang , Ke Gong , Liang Lin