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Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…

Machine Learning · Computer Science 2025-12-01 Hongyu Yang , Chunxi Wen , Jiyin Zhang , Nanfei Shen , Shijiao Zhang , Xiyan Han

Modeling user interest based on lifelong user behavior sequences is crucial for enhancing Click-Through Rate (CTR) prediction. However, long post-click behavior sequences themselves pose severe performance issues: the sheer volume of data…

Information Retrieval · Computer Science 2025-09-01 Zhuoxing Wei , Qingchen Xie , Qi Liu

In recommendation systems, new items are continuously introduced, initially lacking interaction records but gradually accumulating them over time. Accurately predicting the click-through rate (CTR) for these items is crucial for enhancing…

Information Retrieval · Computer Science 2024-07-16 Yaqing Wang , Hongming Piao , Daxiang Dong , Quanming Yao , Jingbo Zhou

User profiling has long been an important problem that investigates user interests in many real applications. Some recent works regard users and their interacted objects as entities of a graph and turn the problem into a node classification…

Information Retrieval · Computer Science 2021-10-15 Qilong Yan , Yufeng Zhang , Qiang Liu , Shu Wu , Liang Wang

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

In many recommender systems, users and items are associated with attributes, and users show preferences to items. The attribute information describes users'(items') characteristics and has a wide range of applications, such as user…

Information Retrieval · Computer Science 2020-05-26 Le Wu , Yonghui Yang , Kun Zhang , Richang Hong , Yanjie Fu , Meng Wang

Trajectory prediction is essential for formulating proactive strategies that anticipate user mobility and support advance preparation. Therefore, how to reduce the forecasting error in user trajectory prediction within an acceptable…

Machine Learning · Computer Science 2025-08-05 Wei Hao , Bin Chong , Ronghua Ji , Chen Hou

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…

Information Retrieval · Computer Science 2023-09-01 Zhaoxin Huan , Ke Ding , Ang Li , Xiaolu Zhang , Xu Min , Yong He , Liang Zhang , Jun Zhou , Linjian Mo , Jinjie Gu , Zhongyi Liu , Wenliang Zhong , Guannan Zhang

The behavior of users in certain services could be a clue that can be used to infer their preferences and may be used to make recommendations for other services they have never used. However, the cross-domain relationships between items and…

Machine Learning · Computer Science 2018-03-09 Heishiro Kanagawa , Hayato Kobayashi , Nobuyuki Shimizu , Yukihiro Tagami , Taiji Suzuki

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

Information Retrieval · Computer Science 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

This paper utilizes well-designed item-item path modelling between consecutive items with attention mechanisms to sequentially model dynamic user-item evolutions on dynamic knowledge graph for explainable recommendations. Compared with…

Social and Information Networks · Computer Science 2021-01-06 Hongxu Chen , Yicong Li , Xiangguo Sun , Guandong Xu , Hongzhi Yin

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

Information Retrieval · Computer Science 2024-05-22 Serdarcan Dilbaz , Hasan Saribas

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Trajectory prediction is critical for applications of planning safe future movements and remains challenging even for the next few seconds in urban mixed traffic. How an agent moves is affected by the various behaviors of its neighboring…

Computer Vision and Pattern Recognition · Computer Science 2021-01-14 Hao Cheng , Wentong Liao , Michael Ying Yang , Bodo Rosenhahn , Monika Sester

Cross-domain recommendation offers a potential avenue for alleviating data sparsity and cold-start problems. Embedding and mapping, as a classic cross-domain research genre, aims to identify a common mapping function to perform…

Information Retrieval · Computer Science 2024-06-25 Chuang Zhao , Hongke Zhao , Ming He , Xiaomeng Li , Jianping Fan

Recent advances in path-based explainable recommendation systems have attracted increasing attention thanks to the rich information provided by knowledge graphs. Most existing explainable recommendations only utilize static knowledge graphs…

Information Retrieval · Computer Science 2021-11-25 Yicong Li , Hongxu Chen , Yile Li , Lin Li , Philip S. Yu , Guandong Xu

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

Information Retrieval · Computer Science 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

The motivations of users to make interactions can be divided into static preference and dynamic interest. To accurately model user representations over time, recent studies in sequential recommendation utilize information propagation and…

Information Retrieval · Computer Science 2023-09-19 Qingtian Bian , Jiaxing Xu , Hui Fang , Yiping Ke
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