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User historical behaviors are proved useful for Click Through Rate (CTR) prediction in online advertising system. In Meituan, one of the largest e-commerce platform in China, an item is typically displayed with its image and whether a user…

Computer Vision and Pattern Recognition · Computer Science 2022-05-06 Xin Chen , Qingtao Tang , Ke Hu , Yue Xu , Shihang Qiu , Jia Cheng , Jun Lei

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

Information Retrieval · Computer Science 2021-08-11 Qiwei Chen , Changhua Pei , Shanshan Lv , Chao Li , Junfeng Ge , Wenwu Ou

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Recommender systems often use latent features to explain the behaviors of users and capture the properties of items. As users interact with different items over time, user and item features can influence each other, evolve and co-evolve…

Machine Learning · Computer Science 2017-03-01 Hanjun Dai , Yichen Wang , Rakshit Trivedi , Le Song

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…

Information Retrieval · Computer Science 2023-05-23 Menglin Kong , Muzhou Hou , Shaojie Zhao , Feng Liu , Ri Su , Yinghao Chen

Click-Through Rate (CTR) prediction, which aims to estimate the probability that a user will click an item, is an essential component of online advertising. Existing methods mainly attempt to mine user interests from users' historical…

Information Retrieval · Computer Science 2022-07-25 Erxue Min , Yu Rong , Tingyang Xu , Yatao Bian , Peilin Zhao , Junzhou Huang , Da Luo , Kangyi Lin , Sophia Ananiadou

Nowadays, E-commerce is increasingly integrated into our daily lives. Meanwhile, shopping process has also changed incrementally from one behavior (purchase) to multiple behaviors (such as view, carting and purchase). Therefore, utilizing…

Information Retrieval · Computer Science 2021-09-23 Daqing Wu , Xiao Luo , Zeyu Ma , Chong Chen , Minghua Deng , Jinwen Ma

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does…

Information Retrieval · Computer Science 2017-09-08 Wenjie Pei , Jie Yang , Zhu Sun , Jie Zhang , Alessandro Bozzon , David M. J. Tax

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed…

Information Retrieval · Computer Science 2023-05-10 Xu Chen , Zida Cheng , Shuai Xiao , Xiaoyi Zeng , Weilin Huang

Modeling sequential user behaviors for future behavior prediction is crucial in improving user's information retrieval experience. Recent studies highlight the importance of incorporating contextual information to enhance prediction…

Information Retrieval · Computer Science 2025-10-01 Xu Chen , Yunmeng Shu , Yuangang Pan , Jinsong Lan , Xiaoyong Zhu , Shuai Xiao , Haojin Zhu , Ivor W. Tsang , Bo Zheng

A user can be represented as what he/she does along the history. A common way to deal with the user modeling problem is to manually extract all kinds of aggregated features over the heterogeneous behaviors, which may fail to fully represent…

Artificial Intelligence · Computer Science 2017-11-28 Chang Zhou , Jinze Bai , Junshuai Song , Xiaofei Liu , Zhengchao Zhao , Xiusi Chen , Jun Gao

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Most existing recommender systems represent a user's preference with a feature vector, which is assumed to be fixed when predicting this user's preferences for different items. However, the same vector cannot accurately capture a user's…

Information Retrieval · Computer Science 2019-08-22 Fan Liu , Zhiyong Cheng , Changchang Sun , Yinglong Wang , Liqiang Nie , Mohan Kankanhalli

Cross-Domain Sequential Recommendation (CDSR) aims to predict future interactions based on user's historical sequential interactions from multiple domains. Generally, a key challenge of CDSR is how to mine precise cross-domain user…

Information Retrieval · Computer Science 2023-04-11 Jiangxia Cao , Xin Cong , Jiawei Sheng , Tingwen Liu , Bin Wang

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the…

Information Retrieval · Computer Science 2024-10-30 Qi Liu , Xuyang Hou , Haoran Jin , Xiaolong Chen , Jin Chen , Defu Lian , Zhe Wang , Jia Cheng , Jun Lei

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation…

Computer Vision and Pattern Recognition · Computer Science 2023-06-27 Jiaxin Deng , Dong Shen , Shiyao Wang , Xiangyu Wu , Fan Yang , Guorui Zhou , Gaofeng Meng

Given a sequence of sets, where each set has a timestamp and contains an arbitrary number of elements, temporal sets prediction aims to predict the elements in the subsequent set. Previous studies for temporal sets prediction mainly focus…

Machine Learning · Computer Science 2023-08-29 Le Yu , Zihang Liu , Leilei Sun , Bowen Du , Chuanren Liu , Weifeng Lv