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Online content platforms commonly use engagement-based optimization when making recommendations. This encourages content creators to invest in quality, but also rewards gaming tricks such as clickbait. To understand the total impact on the…

Computer Science and Game Theory · Computer Science 2024-01-19 Nicole Immorlica , Meena Jagadeesan , Brendan Lucier

Social media platforms are ecosystems in which many decisions are constantly made for the benefit of the creators in order to maximize engagement, which leads to a maximization of income. The decisions, ranging from collaboration to public…

Computer Science and Game Theory · Computer Science 2025-06-09 Arjan Khadka

Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide…

Social and Information Networks · Computer Science 2013-12-04 Francesco De Pellegrini , Alexandre Reiffers , Eitan Altman

Driven by the new economic opportunities created by the creator economy, an increasing number of content creators rely on and compete for revenue generated from online content recommendation platforms. This burgeoning competition reshapes…

Information Retrieval · Computer Science 2024-04-30 Fan Yao , Yiming Liao , Mingzhe Wu , Chuanhao Li , Yan Zhu , James Yang , Qifan Wang , Haifeng Xu , Hongning Wang

Human attention has become a scarce and strategically contested resource in digital environments. Content providers increasingly engage in excessive competition for visibility, often prioritizing attention-grabbing tactics over substantive…

Physics and Society · Physics 2026-02-09 Masaki Chujyo , Isamu Okada , Hitoshi Yamamoto , Dongwoo Lim , Fujio Toriumi

Online user-generated content platforms allocate billions of dollars of promotional traffic through algorithms in two-sided marketplaces. To evaluate updates to these algorithms, platforms frequently rely on creator-side randomized…

Econometrics · Economics 2026-03-10 Ruohan Zhan , Shichao Han , Yuchen Hu , Zhenling Jiang

We study how a platform should design early exposure and rewards when creators strategically choose quality before release. A short testing window with a pass/fail bar induces a pass probability, the slope of which is the key sufficient…

General Economics · Economics 2025-09-18 Felicia Nguyen

Search and recommendation ecosystems exhibit competition among content creators. This competition has been tackled in a variety of game-theoretic frameworks. Content creators generate documents with the aim of being recommended by a content…

Computer Science and Game Theory · Computer Science 2024-12-23 Haya Nachimovsky , Moshe Tennenholtz

Generative search engines are reshaping information access by replacing traditional ranked lists with synthesized answers and references. In parallel, with the growth of Web3 platforms, incentive-driven creator ecosystems have become an…

Information Retrieval · Computer Science 2026-01-06 Shayan Alipour , Mehdi Kargar , Morteza Zihayat

In content recommender systems such as TikTok and YouTube, the platform's recommendation algorithm shapes content producer incentives. Many platforms employ online learning, which generates intertemporal incentives, since content produced…

Computer Science and Game Theory · Computer Science 2024-06-24 Xinyan Hu , Meena Jagadeesan , Michael I. Jordan , Jacob Steinhardt

In this paper, we present the Proportional Payoff Allocation Game (PPA-Game), which characterizes situations where agents compete for divisible resources. In the PPA-game, agents select from available resources, and their payoffs are…

Computer Science and Game Theory · Computer Science 2025-10-15 Renzhe Xu , Haotian Wang , Xingxuan Zhang , Bo Li , Peng Cui

This paper develops a theoretical model of platform competition where user-generated content (UGC) quality arises endogenously from the composition of the user base. Users differ in their relative preferences for content quality and network…

Theoretical Economics · Economics 2026-05-19 Bohan Zhang

Recent advances in generative AI systems have dramatically reduced the cost of digital production, fueling narratives that widespread participation in software creation will yield a proliferation of viable companies. This paper challenges…

Theoretical Economics · Economics 2026-03-27 Armin Catovic

Online platforms such as YouTube, Instagram heavily rely on recommender systems to decide what content to present to users. Producers, in turn, often create content that is likely to be recommended to users and have users engage with it. To…

Computer Science and Game Theory · Computer Science 2025-02-21 Krishna Acharya , Varun Vangala , Jingyan Wang , Juba Ziani

Rankings are ubiquitous in the online world today. As we have transitioned from finding books in libraries to ranking products, jobs, job applicants, opinions and potential romantic partners, there is a substantial precedent that ranking…

Information Retrieval · Computer Science 2018-10-18 Ashudeep Singh , Thorsten Joachims

Influential benchmarks incentivize competing model developers to strategically allocate post-training resources toward improvements on the leaderboard, a phenomenon dubbed benchmaxxing or training on the test task. In this work, we initiate…

Computer Science and Game Theory · Computer Science 2026-03-10 Yatong Chen , Guanhua Zhang , Moritz Hardt

Online social networks (e.g. Facebook, Twitter, Youtube) provide a popular, cost-effective and scalable framework for sharing user-generated contents. This paper addresses the intrinsic incentive problems residing in social networks using a…

Social and Information Networks · Computer Science 2011-09-21 Yu Zhang , Jaeok Park , Mihaela van der Schaar

On User-Generated Content (UGC) platforms, recommendation algorithms significantly impact creators' motivation to produce content as they compete for algorithmically allocated user traffic. This phenomenon subtly shapes the volume and…

Computer Science and Game Theory · Computer Science 2024-11-04 Fan Yao , Yiming Liao , Jingzhou Liu , Shaoliang Nie , Qifan Wang , Haifeng Xu , Hongning Wang

Content creators compete for exposure on recommendation platforms, and such strategic behavior leads to a dynamic shift over the content distribution. However, how the creators' competition impacts user welfare and how the relevance-driven…

Computer Science and Game Theory · Computer Science 2023-05-04 Fan Yao , Chuanhao Li , Denis Nekipelov , Hongning Wang , Haifeng Xu

We introduce a game-theoretic framework examining strategic interactions between a platform and its content creators in the presence of AI-generated content. Our model's main novelty is in capturing creators' dual strategic decisions: The…

Computer Science and Game Theory · Computer Science 2026-03-26 Gur Keinan , Omer Ben-Porat
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