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Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

The purpose of the Switching Detection Challenge in the 2013 WSCD workshop was to predict users' search engine swithcing actions given records about search sessions and logs.Our solution adopted the powerful prediction model Adpredictor and…

Information Retrieval · Computer Science 2013-03-12 Heng Gao , Yongbao Li , Qiudan Li , Daniel Zeng

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

This paper introduces AutoGCN, a generic Neural Architecture Search (NAS) algorithm for Human Activity Recognition (HAR) using Graph Convolution Networks (GCNs). HAR has gained attention due to advances in deep learning, increased data…

Computer Vision and Pattern Recognition · Computer Science 2024-03-13 Felix Tempel , Inga Strümke , Espen Alexander F. Ihlen

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting…

Information Retrieval · Computer Science 2026-01-27 Kesha Ou , Zhen Tian , Wayne Xin Zhao , Hongyu Lu , Ji-Rong Wen

Although BERT based relation classification (RC) models have achieved significant improvements over the traditional deep learning models, it seems that no consensus can be reached on what is the optimal architecture. Firstly, there are…

Computation and Language · Computer Science 2020-09-29 Wei Zhu , Xipeng Qiu , Yuan Ni , Guotong Xie

The Click-though Rate (CTR) prediction task is a basic task in recommendation system. Most of the previous researches of CTR models built based on Wide \& deep structure and gradually evolved into parallel structures with different modules.…

Machine Learning · Computer Science 2022-06-22 Ri Su , Alphonse Houssou Hounye , Cong Cao , Muzhou Hou

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Neural architecture search (NAS) has shown great promise in the field of automated machine learning (AutoML). NAS has outperformed hand-designed networks and made a significant step forward in the field of automating the design of deep…

Machine Learning · Computer Science 2022-05-16 Matej Grobelnik , Joaquin Vanschoren

Paper recommendation with user-generated keyword is to suggest papers that simultaneously meet user's interests and are relevant to the input keyword. This is a recommendation task with two queries, a.k.a. user ID and keyword. However,…

Information Retrieval · Computer Science 2022-08-16 Zepeng Huai , Zhe Wang , Yifan Zhu , Peng Zhang