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Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Native ad is a popular type of online advertisement which has similar forms with the native content displayed on websites. Native ad CTR prediction is useful for improving user experience and platform revenue. However, it is challenging due…

Information Retrieval · Computer Science 2020-07-24 Chuhan Wu , Fangzhao Wu , Tao Di , Yongfeng Huang , Xing Xie

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

Artificial neural network (NN) architecture design is a nontrivial and time-consuming task that often requires a high level of human expertise. Neural architecture search (NAS) serves to automate the design of NN architectures and has…

Neural and Evolutionary Computing · Computer Science 2024-09-10 Reinhard Booysen , Anna Sergeevna Bosman

Conversational recommender systems (CRS) dynamically obtain the user preferences via multi-turn questions and answers. The existing CRS solutions are widely dominated by deep reinforcement learning algorithms. However, deep reinforcement…

Information Retrieval · Computer Science 2022-09-01 A S M Ahsan-Ul Haque , Hongning Wang

Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key…

Information Retrieval · Computer Science 2020-02-11 Chen Gao , Xiangnan He , Dahua Gan , Xiangning Chen , Fuli Feng , Yong Li , Tat-Seng Chua , Lina Yao , Yang Song , Depeng Jin

We develop and evaluate neural architectures to model the user behavior in recommender systems (RS) inspired by click models for Web search but going beyond standard click models. Proposed architectures include recurrent networks,…

Information Retrieval · Computer Science 2024-10-01 Mikhail Shirokikh , Ilya Shenbin , Anton Alekseev , Anna Volodkevich , Alexey Vasilev , Andrey V. Savchenko , Sergey Nikolenko

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…

Machine Learning · Computer Science 2025-12-01 Hongyu Yang , Chunxi Wen , Jiyin Zhang , Nanfei Shen , Shijiao Zhang , Xiyan Han

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Recommendation systems focus on helping users find items of interest in the situations of information overload, where users' preferences are typically estimated by the past observed behaviors. In contrast, conversational recommendation…

Computation and Language · Computer Science 2022-03-29 Ting-Chun Wang , Shang-Yu Su , Yun-Nung Chen

This research designs a unified architecture of CTR prediction benchmark (Bench-CTR) platform that offers flexible interfaces with datasets and components of a wide range of CTR prediction models. Moreover, we construct a comprehensive…

Information Retrieval · Computer Science 2025-12-02 Shan Gao , Yanwu Yang

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…

Information Retrieval · Computer Science 2024-10-07 Huanshuo Liu , Bo Chen , Menghui Zhu , Jianghao Lin , Jiarui Qin , Yang Yang , Hao Zhang , Ruiming Tang

One of the core problems in large-scale recommendations is to retrieve top relevant candidates accurately and efficiently, preferably in sub-linear time. Previous approaches are mostly based on a two-step procedure: first learn an…

Information Retrieval · Computer Science 2021-05-19 Weihao Gao , Xiangjun Fan , Chong Wang , Jiankai Sun , Kai Jia , Wenzhi Xiao , Ruofan Ding , Xingyan Bin , Hui Yang , Xiaobing Liu

In the field of complex action recognition in videos, the quality of the designed model plays a crucial role in the final performance. However, artificially designed network structures often rely heavily on the researchers' knowledge and…

Computer Vision and Pattern Recognition · Computer Science 2021-04-05 Pengzhen Ren , Gang Xiao , Xiaojun Chang , Yun Xiao , Zhihui Li , Xiaojiang Chen

Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…

Information Retrieval · Computer Science 2022-01-17 Weijie Zhao , Xuewu Jiao , Mingqing Hu , Xiaoyun Li , Xiangyu Zhang , Ping Li

The rise of machine learning technology inspires a boom of its applications in electronic design automation (EDA) and helps improve the degree of automation in chip designs. However, manually crafted machine learning models require…

In this paper, we introduce Star+, a novel multi-domain model for click-through rate (CTR) prediction inspired by the Star model. Traditional single-domain approaches and existing multi-task learning techniques face challenges in…

Information Retrieval · Computer Science 2024-06-25 Çağrı Yeşil , Kaya Turgut

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen