Related papers: Social Media Impact on Website Ranking
Given the vast scale of the Web, crawling prioritisation techniques based on link graph traversal, popularity, link analysis, and textual content are frequently applied to surface documents that are most likely to be valuable. While…
Online platforms have transformed the way in which individuals access and interact with news, with a high degree of trust particularly placed in search engine results. We use web tracked behavioral data across a 2-month period and analyze…
With a strong motivational background in search engine optimization the amount of structured data on the web is growing rapidly. The main search engine providers are promising great increase in visibility through annotation of the web…
Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…
The rapid growth of web has resulted in vast volume of information. Information availability at a rapid speed to the user is vital. English language (or any for that matter) has lot of ambiguity in the usage of words. So there is no…
Search engine results often misalign with users' goals due to opaque algorithms, leading to unhelpful or detrimental information consumption. To address this, we developed a Google Chrome plugin that provides "content labels" for webpages…
Developers continuously interact in crowd-sourced community-based question-answer (Q&A) sites. Reportedly, 30% of all software professionals visit the most popular Q&A site StackOverflow (SO) every day. Software engineering (SE) research…
Rankings are a fact of life. Whether or not one likes them, they exist and are influential. Within academia, and in computer science in particular, rankings not only capture our attention but also widely influence people who have a limited…
Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…
Users online tend to acquire information adhering to their system of beliefs and to ignore dissenting information. Such dynamics might affect page popularity. In this paper we introduce an algorithm, that we call PopRank, to assess both the…
Appropriate ranking algorithms and incentive mechanisms are essential to the creation of high-quality information by users of a social network. However, evaluating such mechanisms in a quantifiable way is a difficult problem. Studies of…
Websites have an inherent interest in steering user navigation in order to, for example, increase sales of specific products or categories, or to guide users towards specific information. In general, website administrators can use the…
Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…
Online media platforms have enabled users to connect with individuals, organizations, and share their thoughts. Other than connectivity, these platforms also serve multiple purposes - education, promotion, updates, awareness, etc.…
Internet provides a growing variety of social data sources: calendars, event aggregators, social networks, browsers, etc. Also, the mechanisms to gather information from these sources, such as web services, semantic web and big data…
The idea of social advertising (or social promotion) is to select a group of influential individuals (a.k.a \emph{seeds}) to help promote some products or ideas through an online social networks. There are two major players in the social…
In competitive search settings such as the Web, many documents' authors (publishers) opt to have their documents highly ranked for some queries. To this end, they modify the documents - specifically, their content - in response to induced…
Sponsored search becomes an easy platform to match potential consumers' intent with merchants' advertising. Advertisers express their willingness to pay for each keyword in terms of bids to the search engine. When a user's query matches the…
Why do Social Media Corporations (SMCs) engage in state-linked information operations? Social media can significantly influence the global political landscape, allowing governments and other political entities to engage in concerted…
In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…