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It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…
In the nascent days of e-content delivery, having a superior product was enough to give companies an edge against the competition. With today's fiercely competitive market, one needs to be multiple steps ahead, especially when it comes to…
Getting informed of what is registered in the Web space on time, can greatly help the psychologists, marketers and political analysts to familiarize, analyse, make decision and act correctly based on the society`s different needs. The great…
Third-party services form an integral part of the mobile ecosystem: they allow app developers to add features such as performance analytics and social network integration, and to monetize their apps by enabling user tracking and targeted ad…
Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…
Cache advertisements reduce the access cost by allowing users to skip the cache when it does not contain their datum. Such advertisements are used in multiple networked domains such as 5G networks, wide area networks, and…
We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals…
Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy…
Online advertising platforms are thriving due to the customizable audiences they offer advertisers. However, recent studies show that advertisements can be discriminatory with respect to the gender or race of the audience that sees the ad,…
Fashion, and especially apparel, is the fastest-growing category in online shopping. As consumers requires sensory experience especially for apparel goods for which their appearance matters most, images play a key role not only in conveying…
Web crawling is the problem of keeping a cache of webpages fresh, i.e., having the most recent copy available when a page is requested. This problem is usually coupled with the natural restriction that the bandwidth available to the web…
Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues…
Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation. This paper identifies a pervasive source of naturally occurring, quasi-experimental…
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…
In this paper we review studies of the growth of the Internet and technologies that are useful for information search and retrieval on the Web. Search engines are retrieve the efficient information. We collected data on the Internet from…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…
There are a large number of competing ADXs on the Internet. It is the primary demand to identify and compare the advertising performance of ADX. Traditional method relies on training artificial online personas to represent behavioral…
Understanding user behavior is essential to personalize and enrich a user's online experience. While there are significant benefits to be accrued from the pursuit of personalized services based on a fine-grained behavioral analysis, care…
Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…