Related papers: Adscape: Harvesting and Analyzing Online Display A…

Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…

Clickstreams on individual websites have been studied for decades to gain insights into user interests and to improve website experiences. This paper proposes and examines a novel sequence modeling approach for web clickstreams, that also…

Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers…

This paper describes a Research Prototype, WebSelect, designed to assist online media planners in deciding which websites to target for a media campaign. The salient feature of the prototype is its ability to capture and utilize the overlap…

Millions of web users directly depend on ad and tracker blocking tools to protect their privacy. However, existing ad and tracker blockers fall short because of their reliance on trivially susceptible advertising and tracking content. In…

Mobile advertisements (ads) are essential to the app economy, yet detecting them is challenging because ad content is dynamically fetched from remote servers and rendered through diverse user interfaces (UIs), making ads difficult to locate…

Motivated by Internet advertising applications, online allocation problems have been studied extensively in various adversarial and stochastic models. While the adversarial arrival models are too pessimistic, many of the stochastic (such as…

This study analyzes how web audiences flow across online digital features. We construct a directed network of user flows based on sequential user clickstreams for all popular websites (n=1761), using traffic data obtained from a panel of a…

Crawler-based search engines are the mostly used search engines among web and Internet users, involve web crawling, storing in database, ranking, indexing and displaying to the user. But it is noteworthy that because of increasing changes…

Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…

We propose a modeling procedure for estimating immediate responses to TV ads and evaluating the factors influencing their size. First, we capture diurnal and seasonal patterns of website visits using the kernel smoothing method. Second, we…

Direct buy advertisers procure advertising inventory at fixed rates from publishers and ad networks. Such advertisers face the complex task of choosing ads amongst myriad new publisher sites. We offer evidence that advertisers do not excel…

Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This…

Traditional methods for crawling and parsing web applications predominantly rely on extracting hyperlinks from initial pages and recursively following linked resources. This approach constructs a graph where nodes represent unstructured…

Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…

Majority of the computer or mobile phone enthusiasts make use of the web for searching activity. Web search engines are used for the searching; The results that the search engines get are provided to it by a software module known as the Web…

In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over…

The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…

This representative study of German search engine users (N=1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages. We combine questions about Google's business with…