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The web is the prominent way information is exchanged in the 21st century. However, ensuring web-based information is accessible is complicated, particularly with web applications that rely on JavaScript and other technologies to deliver…
This presentation focuses on the importance of web crawling and page ranking algorithms in dealing with the massive amount of data present on the World Wide Web. As the web continues to grow exponentially, efficient search and retrieval…
In the early age of the internet users enjoyed a large level of anonymity. At the time web pages were just hypertext documents; almost no personalisation of the user experience was o ered. The Web today has evolved as a world wide…
We consider a novel pricing and advertising framework, where a seller not only sets product price but also designs flexible 'advertising schemes' to influence customers' valuation of the product. We impose no structural restriction on the…
An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…
Censorship of the Internet is widespread around the world. As access to the web becomes increasingly ubiquitous, filtering of this resource becomes more pervasive. Transparency about specific content that citizens are denied access to is…
Web-based human trafficking activity has increased in recent years but it remains sparsely dispersed among escort advertisements and difficult to identify due to its often-latent nature. The use of intelligent systems to detect trafficking…
Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…
Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover…
Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies. A user's attention is mostly captured by homepage banner images (also called Ads/Creatives). The set…
Modeling visual search not only offers an opportunity to predict the usability of an interface before actually testing it on real users, but also advances scientific understanding about human behavior. In this work, we first conduct a set…
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be…
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across…
Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers…
This paper presents a comprehensive analysis of global web usage patterns based on data from SimilarWeb, a leading source for estimating web traffic. Leveraging a dataset comprising over 250,000 websites, we estimate the total web traffic…
Search queries are appropriate when users have explicit intent, but they perform poorly when the intent is difficult to express or if the user is simply looking to be inspired. Visual browsing systems allow e-commerce platforms to address…
In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…