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Recent years have seen a sharp rise in adblocker use, driven by increased web tracking and personalized ads. However, a significant issue for adblocker users is the web breakages they encounter, which worsens their browsing experience and…
The ability to continuously discover domain-specific content from the Web is critical for many applications. While focused crawling strategies have been shown to be effective for discovery, configuring a focused crawler is difficult and…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular…
In online display advertising, selecting the most effective ad creative (ad image) for each impression is a crucial task for DSPs (Demand-Side Platforms) to fulfill their goals (click-through rate, number of conversions, revenue, and brand…
The rise of ad-blockers is viewed as an economic threat by online publishers, especially those who primarily rely on ad- vertising to support their services. To address this threat, publishers have started retaliating by employing ad-block…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…
This survey examines the most effective retrieval algorithms utilized in ad recommendation and content recommendation systems. Ad targeting algorithms rely on detailed user profiles and behavioral data to deliver personalized…
We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting in improved user experience and increased advertisers'…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
This paper introduces adF, a novel system for analyzing the vulnerability of different devices, Operating Systems (OSes), and browsers to web fingerprinting. adF performs its measurements from code inserted in ads. We have used our system…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as…
Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these companies' ads by using certain advertisement assignment strategies. We…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…