English

Towards the characterization of individual users through Web analytics

Human-Computer Interaction 2010-04-27 v1 Computers and Society Physics and Society

Abstract

We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals between consecutive visits are measured and found to be independent of the level of activity of single users. The results indicate a rich variety of individual behaviors and seem to preclude the possibility of defining a characteristic frequency for each user in his/her visits to a single site.

Keywords

Cite

@article{arxiv.0901.0498,
  title  = {Towards the characterization of individual users through Web analytics},
  author = {Bruno Goncalves and Jose J. Ramasco},
  journal= {arXiv preprint arXiv:0901.0498},
  year   = {2010}
}

Comments

8 pages, 4 figures. To appear in Proceeding of Complex'09

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