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Modern e-commerce services frequently target customers with incentives or interventions to engage them in their products such as games, shopping, video streaming, etc. This customer engagement increases acquisition of more customers and…

Website accessibility is essential for inclusiveness and regulatory compliance. Although third-party advertisements (ads) are a vital revenue source for free web services, they introduce significant accessibility challenges. Leasing a…

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

The data that underlies automated methods in computer vision and machine learning, such as image retrieval and fine-grained recognition, often comes from crowdsourcing. In contexts that rely on the intrinsic motivation of users, we seek to…

In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app…

PageRank is a well-known centrality measure for the web used in search engines, representing the importance of each web page. In this paper, we follow the line of recent research on the development of distributed algorithms for computation…

We introduce WordScape, a novel pipeline for the creation of cross-disciplinary, multilingual corpora comprising millions of pages with annotations for document layout detection. Relating visual and textual items on document pages has…

In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data sources provided by the advertisers or third-party data…

We present a model for predicting visual attention during the free viewing of graphic design documents. While existing works on this topic have aimed at predicting static saliency of graphic designs, our work is the first attempt to predict…

The existing approaches to identify personalized salience zones of a Web page do not consider the dynamic behavior in time of the Web user's gaze or the alterations of its content. For this reason, this paper proposes the concept of visit…

Nowadays, more and more people use the Web as their primary source of up-to-date information. In this context, fast crawling and indexing of newly created Web pages has become crucial for search engines, especially because user traffic to a…

With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…

This research investigated how online criminal activities can be better understood and connected using data-driven machine learning methods. Many illegal activities, such as human trafficking and illicit trade, have moved to online…

A basic assumption in online advertising is that it is possible to attribute a view of a particular ad creative (i.e., an impression) to a particular web page. In practice, however, the seemingly simple task of ad attribution is challenging…

Web browsing is the main Internet Service and every customer wants the minimum web page loading times. To satisfy this perpetual need, web browsers offer new processing engines and increased functionalities. Web developers make use of new…

Ad and tracking blocking extensions are popular tools for improving web performance, privacy and aesthetics. Content blocking extensions typically rely on filter lists to decide whether a web request is associated with tracking or…

Online display advertising is growing rapidly in recent years thanks to the automation of the ad buying process. Real-time bidding (RTB) allows the automated trading of ad impressions between advertisers and publishers through real-time…

Page segmentation is a web page analysis process that divides a page into cohesive segments, such as sidebars, headers, and footers. Current page segmentation approaches use either the DOM, textual content, or rendering style information of…

The growth of the World Wide Web has emphasized the need for improvement in user latency. One of the techniques that are used for improving user latency is Caching and another is Web Prefetching. Approaches that bank solely on caching offer…

Web applications, accessible via web browsers over the Internet, facilitate complex functionalities without local software installation. In the context of web applications, a workload refers to the number of user requests sent by users or…