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Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads. The prospect of such "generated native ads" has sparked…

The application of large language models (LLMs) in recommendation systems has recently gained traction. Traditional recommendation systems often lack explainability and suffer from issues such as popularity bias. Previous research has also…

信息检索 · 计算机科学 2025-12-04 Yaqi Wang , Haojia Sun , Shuting Zhang

Recommendation systems power engagement and monetization across feeds, ads, and short-video platforms, but translating the latest advances in Large Language Models into Recommendation Systems (RecSys) gains remains rare, particularly in…

Recommender systems have traditionally followed modular architectures comprising candidate generation, multi-stage ranking, and re-ranking, each trained separately with supervised objectives and hand-engineered features. While effective in…

信息检索 · 计算机科学 2025-10-06 Rahul Raja , Anshaj Vats , Arpita Vats , Anirban Majumder

Large Language Models (LLMs) have shown strong capabilities in Natural Language Understanding and Generation, but deploying them directly in online advertising systems is often impractical due to strict millisecond-level latency…

Sustainable monetization of Large Language Models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on static keywords, fails to capture the fleeting, context-dependent user intents--the specific…

计算机科学与博弈论 · 计算机科学 2026-01-28 Shengwei Xu , Zhaohua Chen , Xiaotie Deng , Zhiyi Huang , Grant Schoenebeck

Explainable recommender systems are designed to elucidate the explanation behind each recommendation, enabling users to comprehend the underlying logic. Previous works perform rating prediction and explanation generation in a multi-task…

信息检索 · 计算机科学 2025-04-09 Shijie Liu , Ruixing Ding , Weihai Lu , Jun Wang , Mo Yu , Xiaoming Shi , Wei Zhang

Measuring innovation often relies on context-specific proxies and on expert evaluation. Hence, empirical innovation research is often limited to settings where such data is available. We investigate how large language models (LLMs) can be…

计算与语言 · 计算机科学 2025-08-05 Robin Nowak , Patrick Figge , Carolin Haeussler

Systematic reviews require the use of rigorously designed search strategies to ensure both comprehensive retrieval and minimization of bias. Conventional manual approaches, although methodologically systematic, are resource-intensive and…

信息检索 · 计算机科学 2026-02-03 Fatima Nasser , Fouad Trad , Ammar Mohanna , Ghada El-Hajj Fuleihan , Ali Chehab

With the significant successes of large language models (LLMs) in many natural language processing tasks, there is growing interest among researchers in exploring LLMs for novel recommender systems. However, we have observed that directly…

信息检索 · 计算机科学 2023-12-27 Tianhui Ma , Yuan Cheng , Hengshu Zhu , Hui Xiong

Reranking is a critical component in recommender systems, playing an essential role in refining the output of recommendation algorithms. Traditional reranking models have focused predominantly on accuracy, but modern applications demand…

信息检索 · 计算机科学 2025-02-04 Jingtong Gao , Bo Chen , Weiwen Liu , Xiangyang Li , Yichao Wang , Wanyu Wang , Huifeng Guo , Ruiming Tang , Xiangyu Zhao

Large language models provide rich semantic priors and strong reasoning capabilities, making them promising auxiliary signals for recommendation. However, prevailing approaches either deploy LLMs as standalone recommender or apply global…

信息检索 · 计算机科学 2025-12-29 Shanglin Yang , Zhan Shi

On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LLM-HYPER, a novel framework that treats large language models…

The importance of recommender systems is growing rapidly due to the exponential increase in the volume of content generated daily. This surge in content presents unique challenges for designing effective recommender systems. Key among these…

计算与语言 · 计算机科学 2025-06-12 Jiahao Tian , Jinman Zhao , Zhenkai Wang , Zhicheng Ding

The explainability of recommendation systems is crucial for enhancing user trust and satisfaction. Leveraging large language models (LLMs) offers new opportunities for comprehensive recommendation logic generation. However, in existing…

信息检索 · 计算机科学 2024-07-04 Hongke Zhao , Songming Zheng , Likang Wu , Bowen Yu , Jing Wang

Large Language Models (LLMs) are expected to be predictable and trustworthy to support reliable decision-making systems. Yet current LLMs often show inconsistencies in their judgments. In this work, we examine logical preference consistency…

计算与语言 · 计算机科学 2025-02-11 Yinhong Liu , Zhijiang Guo , Tianya Liang , Ehsan Shareghi , Ivan Vulić , Nigel Collier

This study deeply explores the application of large language model (LLM) in personalized recommendation system of e-commerce. Aiming at the limitations of traditional recommendation algorithms in processing large-scale and multi-dimensional…

信息检索 · 计算机科学 2024-10-18 Wei Xu , Jue Xiao , Jianlong Chen

Large language models (LLMs) can already identify patterns and reason effectively, yet their variable accuracy hampers adoption in high-stakes decision-making applications. In this paper, we study this issue from a venture capital…

人工智能 · 计算机科学 2025-10-28 Rick Chen , Joseph Ternasky , Aaron Ontoyin Yin , Xianling Mu , Fuat Alican , Yigit Ihlamur

The fundamental challenge of using Large Language Models (LLMs) for reliable, enterprise-grade analytics, such as sentiment prediction, is the conflict between the LLMs' inherent stochasticity (generative, non-deterministic nature) and the…

计算与语言 · 计算机科学 2026-04-20 Sharookh Daruwalla , Nitin Mayande , Shreeya Verma Kathuria , Nitin Joglekar , Charles Weber
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