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Generative Recommendation (GR) has excelled by framing recommendation as next-token prediction. This paradigm relies on Semantic IDs (SIDs) to tokenize large-scale items into discrete sequences. Existing GR approaches predominantly generate…

As an intelligent infrastructure connecting users with commercial content, advertising recommendation systems play a central role in information flow and value creation within the digital economy. However, existing multi-stage advertising…

The end-to-end generative paradigm is revolutionizing advertising recommendation systems, driving a shift from traditional cascaded architectures towards unified modeling. However, practical deployment faces three core challenges: the…

信息检索 · 计算机科学 2026-03-13 Dekai Sun , Yiming Liu , Jiafan Zhou , Xun Liu , Chenchen Yu , Yi Li , Jun Zhang , Huan Yu , Jie Jiang

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires…

Generative recommendation has recently emerged as a transformative paradigm that directly generates target items, surpassing traditional cascaded approaches. It typically involves two components: a tokenizer that learns item identifiers and…

Generative Recommendation (GR) reframes retrieval and ranking as autoregressive decoding over Semantic IDs (SIDs), unifying the multi-stage pipeline into a single model. Yet a fundamental expressive gap persists: discriminative models score…

Modern commercial platforms typically offer both search and recommendation functionalities to serve diverse user needs, making joint modeling of these tasks an appealing direction. While prior work has shown that integrating search and…

信息检索 · 计算机科学 2025-04-11 Teng Shi , Jun Xu , Xiao Zhang , Xiaoxue Zang , Kai Zheng , Yang Song , Enyun Yu

Generative Recommender Systems using semantic ids, such as TIGER (Rajput et al., 2023), have emerged as a widely adopted competitive paradigm in sequential recommendation. However, existing architectures are designed solely for semantic…

信息检索 · 计算机科学 2026-03-24 Yanchen Jiang , Zhe Feng , Christopher P. Mah , Aranyak Mehta , Di Wang

Generative recommendation frameworks typically represent items as discrete Semantic IDs (SIDs). While existing studies have sought to enhance SID construction by incorporating multimodal content, collaborative signals, or more advanced…

信息检索 · 计算机科学 2026-04-30 Yibiao Wei , Jie Zou , Pengfei Zhang , Xiao Ao , Weikang Guo , Zeyu Ma , Yang Yang

Generative Recommendation (GR) has demonstrated remarkable performance in next-token prediction paradigms, which relies on Semantic IDs (SIDs) to compress trillion-scale data into learnable vocabulary sequences. However, existing methods…

信息检索 · 计算机科学 2026-05-06 Yangchen Zeng , Jinze Wang

Generative Recommendation (GR) has gained traction for its merits of superior performance and cold-start capability. As the vital role in GR, Semantic Identifiers (SIDs) represent item semantics through discrete tokens. However, current…

信息检索 · 计算机科学 2026-05-07 Qiang Wan , Ze Yang , Dawei Yang , Ying Fan , Xin Yan , Siyang Liu , Yicong Liu , Chenwei Zhang , Wei Xu , Jiahao Qin , Ke Wang

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic…

信息检索 · 计算机科学 2025-07-31 Clark Mingxuan Ju , Liam Collins , Leonardo Neves , Bhuvesh Kumar , Louis Yufeng Wang , Tong Zhao , Neil Shah

With the rise of generative paradigms, generative recommendation has garnered increasing attention. The core component is the item code, generally derived by quantizing collaborative or semantic representations to serve as candidate items…

信息检索 · 计算机科学 2025-12-16 Longtao Xiao , Haozhao Wang , Cheng Wang , Linfei Ji , Yifan Wang , Jieming Zhu , Zhenhua Dong , Rui Zhang , Ruixuan Li

Modern industrial advertising systems commonly employ Multi-stage Cascading Architectures (MCA) to balance computational efficiency with ranking accuracy. However, this approach presents two fundamental challenges: (1) performance…

信息检索 · 计算机科学 2025-06-03 Junyan Qiu , Ze Wang , Fan Zhang , Zuowu Zheng , Jile Zhu , Jiangke Fan , Teng Zhang , Haitao Wang , Yongkang Wang , Xingxing Wang

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive…

Sequential recommendation (SR) is traditionally formulated as next-item prediction over a chronological sequence of interacted items. Although recent generative recommendation (GR) methods introduce new machinery, such as semantic IDs,…

Traditional vision search, similar to search and recommendation systems, follows the multi-stage cascading architecture (MCA) paradigm to balance efficiency and conversion. Specifically, the query image undergoes feature extraction, recall,…

计算机视觉与模式识别 · 计算机科学 2026-01-09 Zexin Zheng , Huangyu Dai , Lingtao Mao , Xinyu Sun , Zihan Liang , Ben Chen , Yuqing Ding , Chenyi Lei , Wenwu Ou , Han Li , Kun Gai

Sequential recommendation is an extensively explored approach to capturing users' evolving preferences based on past interactions, aimed at predicting their next likely choice. Despite significant advancements in this domain, including…

信息检索 · 计算机科学 2025-04-15 Kowei Shih , Yi Han , Li Tan

Generative recommender systems have recently emerged as a promising paradigm by formulating next-item prediction as an auto-regressive semantic IDs generation, such as OneRec series works. However, with the next-item-agnostic prediction…

信息检索 · 计算机科学 2026-04-29 Yu Liu , Jiangxia Cao

Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals.…

人工智能 · 计算机科学 2025-10-06 Jingzhe Liu , Liam Collins , Jiliang Tang , Tong Zhao , Neil Shah , Clark Mingxuan Ju
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