相关论文: CADET: Context-Conditioned Ads CTR Prediction With…

Modern industrial recommender systems use a deep ranking model to score N candidates against the same user and context features. Standard implementations broadcast context features early in the forward pass, redundantly computing…

Estimating post-click conversion rate (CVR) accurately is crucial in E-commerce. However, CVR prediction usually suffers from three major challenges in practice: i) data sparsity: compared with impressions, conversion samples are often…

Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representation learning, e.g., adopting a plain embedding layer for…

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…

Cross-lingual sponsored search is crucial for global advertising platforms, where users from different language backgrounds interact with multilingual ads. Traditional machine translation methods often fail to capture query-specific…

Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibration ability of the pointwise loss since the prediction can be…

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Generative pre-training via discrete diffusion provides dense reconstruction supervision across all feature fields simultaneously, mitigating representation collapse from data sparsity in CTR prediction. However, all existing generative CTR…

Recently, deep learning-based models have been widely studied for click-through rate (CTR) prediction and lead to improved prediction accuracy in many industrial applications. However, current research focuses primarily on building complex…

Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…

In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund behavior. To better capture true user satisfaction and…

Large language models (LLMs) exhibit a strong capacity for in-context learning: Given labeled examples, they can generate good predictions without parameter updates. However, many interactive settings go beyond static prediction to online…

Diffusion language models (DLMs) have recently emerged as a strong alternative to autoregressive models by enabling parallel text generation. To improve inference efficiency and KV-cache compatibility, prior work commonly adopts block-based…

Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR…

In e-commerce, Trigger-Induced Recommendation (TIR), recommending items after a user clicks a trigger, is an important task. However, modern platforms rely on a continuous stream of diverse and short-lived promotional scenarios (e.g., for…

Recommender models aimed at mining users' behavioral patterns have raised great attention as one of the essential applications in daily life. Recent work on graph neural networks (GNNs) or debiasing methods has attained remarkable gains.…

The pre-ranking stage plays a pivotal role in large-scale recommender systems but faces an intrinsic trade-off between model expressiveness and computational efficiency. Owing to the massive candidate pool and strict latency constraints,…

The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to the fact that there are multiple optimization tasks depending…

The term Delay/Disruption-Tolerant Networks (DTN) invented to describe and cover all types of long-delay, disconnected, intermittently connected networks, where mobility and outages or scheduled contacts may be experienced. This environment…