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Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

信息检索 · 计算机科学 2023-01-20 YaChen Yan , Liubo Li

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

人工智能 · 计算机科学 2021-11-30 Kai Wang , Chunxu Shen , Chaoyun Zhang Wenye Ma

Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we…

机器学习 · 计算机科学 2016-01-12 Weinan Zhang , Tianming Du , Jun Wang

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

信息检索 · 计算机科学 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…

信息检索 · 计算机科学 2024-11-20 Yu Kang , Junwei Pan , Jipeng Jin , Shudong Huang , Xiaofeng Gao , Lei Xiao

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized…

信息检索 · 计算机科学 2023-12-01 Kelong Mao , Jieming Zhu , Liangcai Su , Guohao Cai , Yuru Li , Zhenhua Dong

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after…

机器学习 · 统计学 2017-07-10 Bora Edizel , Amin Mantrach , Xiao Bai

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

信息检索 · 计算机科学 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Recommendation systems play a vital role to keep users engaged with personalized content in modern online platforms. Deep learning has revolutionized many research fields and there is a recent surge of interest in applying it to…

信息检索 · 计算机科学 2018-06-22 Travis Ebesu , Bin Shen , Yi Fang

Due to the powerful learning ability on high-rank and non-linear features, deep neural networks (DNNs) are being applied to data mining and machine learning in various fields, and exhibit higher discrimination performance than conventional…

机器学习 · 计算机科学 2023-02-21 Weiyu Guo , Zhijiang Yang , Shu Wu , Fu Chen

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

信息检索 · 计算机科学 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

DNNs have gained widespread adoption in feature interaction recommendation models. However, there has been a longstanding debate on their roles. On one hand, some works claim that DNNs possess the ability to implicitly capture high-order…

机器学习 · 计算机科学 2026-04-30 Jiancheng Wang , Mingjia Yin , Hao Wang , Enhong Chen

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

机器学习 · 计算机科学 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

Combinatorial features are essential for the success of many commercial models. Manually crafting these features usually comes with high cost due to the variety, volume and velocity of raw data in web-scale systems. Factorization based…

机器学习 · 计算机科学 2019-10-28 Jianxun Lian , Xiaohuan Zhou , Fuzheng Zhang , Zhongxia Chen , Xing Xie , Guangzhong Sun

Feature interaction is a core ingredient in ranking models for large-scale recommender systems, yet making it both expressive and efficiently scalable remains challenging. Exhaustive pairwise interaction is powerful but incurs quadratic…

信息检索 · 计算机科学 2026-01-27 Kaiyuan Li , Yongxiang Tang , Wenzheng Shu , Yanxiang Zeng , Chao Wang , Yanhua Cheng , Xialong Liu , Peng Jiang

Feature interactions can play a crucial role in recommendation systems as they capture complex relationships between user preferences and item characteristics. Existing methods such as Deep & Cross Network (DCNv2) may suffer from high…

信息检索 · 计算机科学 2023-06-29 Weijie Zhao , Ping Li

Adopting advances in recommendation systems is often challenging in industrial settings due to unique constraints. This paper aims to highlight these constraints through the lens of feature interactions. Feature interactions are critical…

信息检索 · 计算机科学 2024-12-04 Siddarth Malreddy , Matthew Lawhon , Usha Amrutha Nookala , Aditya Mantha , Dhruvil Deven Badani

Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly…

机器学习 · 计算机科学 2016-11-02 Yanru Qu , Han Cai , Kan Ren , Weinan Zhang , Yong Yu , Ying Wen , Jun Wang