相关论文: Q-Regularized Generative Auto-Bidding: From Subopt…
Automated bidding is central to modern digital advertising. Early rule-based methods lacked adaptability, while subsequent Reinforcement Learning approaches modeled bidding as a Markov Decision Process but struggled with long-term…
In the realm of online advertising, advertisers partake in ad auctions to obtain advertising slots, frequently taking advantage of auto-bidding tools provided by demand-side platforms. To improve the automation of these bidding systems, we…
Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are…
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies…
Auto-bidding is a critical tool for advertisers to improve advertising performance. Recent progress has demonstrated that AI-Generated Bidding (AIGB), which learns a conditional generative planner from offline data, achieves superior…
Training generally capable agents that thoroughly explore their environment and learn new and diverse skills is a long-term goal of robot learning. Quality Diversity Reinforcement Learning (QD-RL) is an emerging research area that blends…
We propose a new Q-learning variant, called 2RA Q-learning, that addresses some weaknesses of existing Q-learning methods in a principled manner. One such weakness is an underlying estimation bias which cannot be controlled and often…
Auto-bidding systems aim to maximize advertiser value over long horizons under budget constraints and ratio targets such as cost-per-acquisition, yet future traffic and auction dynamics are non-stationary and uncertain. Existing approaches…
The Q-learning algorithm is known to be affected by the maximization bias, i.e. the systematic overestimation of action values, an important issue that has recently received renewed attention. Double Q-learning has been proposed as an…
Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and…
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Traditional auction mechanisms, like GSP, rely on the independent…
This paper proposes a learning algorithm to find a scheduling policy that achieves an optimal delay-power trade-off in communication systems. Reinforcement learning (RL) is used to minimize the expected latency for a given energy constraint…
In the realm of online advertising, automated bidding has become a pivotal tool, enabling advertisers to efficiently capture impression opportunities in real-time. Recently, generative auto-bidding has shown significant promise, offering…
Auto-bidding systems aim to maximize marketing value while satisfying strict efficiency constraints such as Target Cost-Per-Action (CPA). Although Decision Transformers provide powerful sequence modeling capabilities, applying them to this…
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. However, uncertainties such as model prediction errors and…
Autonomous driving in multi-agent dynamic traffic scenarios is challenging: the behaviors of road users are uncertain and are hard to model explicitly, and the ego-vehicle should apply complicated negotiation skills with them, such as…
This paper explores the application of a reinforcement learning (RL) framework using the Q-Learning algorithm to enhance dynamic pricing strategies in the retail sector. Unlike traditional pricing methods, which often rely on static demand…
Auto-bidding is widely used in advertising systems, serving a diverse range of advertisers. Generative bidding is increasingly gaining traction due to its strong planning capabilities and generalizability. Unlike traditional reinforcement…
We propose Q-learning with Adjoint Matching (QAM), a novel TD-based reinforcement learning (RL) algorithm that tackles a long-standing challenge in continuous-action RL: efficient optimization of an expressive diffusion or flow-matching…
Recent advancements in offline reinforcement learning (RL) have underscored the capabilities of Conditional Sequence Modeling (CSM), a paradigm that learns the action distribution based on history trajectory and target returns for each…