相关论文: When or What? Understanding Consumer Engagement on…

YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…

Crowdfunding in the realm of the Social Web has received substantial attention, with prior research examining various aspects of campaigns, including project objectives, durations, and influential project categories for successful…

An increasing number of people are using online social networking services (SNSs), and a significant amount of information related to experiences in consumption is shared in this new media form. Text mining is an emerging technique for…

Internet market makers are always facing intense competitive environment, where personalized price reductions or discounted coupons are provided for attracting more customers. Participants in such a price war scenario have to invest a lot…

What makes a public talk resonate with large audiences? While prior research has emphasized speaker delivery or topic novelty, we reasoned that a core driver of engagement is linguistic clarity. This aligns with theories of processing…

The exponential growth of online social network platforms and applications has led to a staggering volume of user-generated textual content, including comments and reviews. Consequently, users often face difficulties in extracting valuable…

Social media users have finite attention which limits the number of incoming messages from friends they can process. Moreover, they pay more attention to opinions and recommendations of some friends more than others. In this paper, we…

Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both…

Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influencer videos, there has been little research on the relative…

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…

A main characteristic of social media is that its diverse content, copiously generated by both standard outlets and general users, constantly competes for the scarce attention of large audiences. Out of this flood of information some topics…

Online reviews provided by consumers are a valuable asset for e-Commerce platforms, influencing potential consumers in making purchasing decisions. However, these reviews are of varying quality, with the useful ones buried deep within a…

The tremendous growth of social media content on the Internet has inspired the development of the text analytics to understand and solve real-life problems. Leveraging statistical topic modelling helps researchers and practitioners in…

Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both hosts of…

The content of today's social media is becoming more and more rich, increasingly mixing text, images, videos, and audio. It is an intriguing research question to model the interplay between these different modes in attracting user attention…

Topic modeling is one of the most powerful techniques in text mining for data mining, latent data discovery, and finding relationships among data, text documents. Researchers have published many articles in the field of topic modeling and…

Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove?…

Understanding the factors that impact the popularity dynamics of social media can drive the design of effective information services, besides providing valuable insights to content generators and online advertisers. Taking YouTube as case…

[Purpose] To better understand the online reviews and help potential consumers, businessmen, and product manufacturers effectively obtain users' evaluation on product aspects, this paper explores the distribution regularities of user…

Narratives about economic events and policies are widely recognised as influential drivers of economic and business behaviour. Yet the statistical identification of narrative emergence remains underdeveloped. Narratives evolve gradually,…