相关论文: LLM-Driven E-Commerce Marketing Content Optimizati…

Generating performant executables from high level languages is critical to software performance across a wide range of domains. Modern compilers perform this task by passing code through a series of well-studied optimizations at…

Large language models (LLMs) show promise for automated code optimization. However, without performance context, they struggle to produce correct and effective code transformations. Existing performance tools can identify bottlenecks but…

We study how media firms can use LLMs to generate news content that aligns with multiple objectives -- making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm's editorial policy. Using…

Large language models (LLMs) have demonstrated their capabilities across various NLP tasks. Their potential in e-commerce is also substantial, evidenced by practical implementations such as platform search, personalized recommendations, and…

Large language models (LLMs) are increasingly used for high-stakes decision-making, yet existing approaches struggle to reconcile scalability, interpretability, and reproducibility. Black-box models obscure their reasoning, while recent…

Since the proliferation of LLMs, there have been concerns about their misuse for harmful content creation and spreading. Recent studies justify such fears, providing evidence of LLM vulnerabilities and high potential of their misuse. Humans…

Improved search quality enhances users' satisfaction, which directly impacts sales growth of an E-Commerce (E-Com) platform. Traditional Learning to Rank (LTR) algorithms require relevance judgments on products. In E-Com, getting such…

Large Language Models (LLMs) have transformed code auto-completion by generating context-aware suggestions. Yet, deciding when to present these suggestions remains underexplored, often leading to interruptions or wasted inference calls. We…

Search queries with superlatives (e.g., best, most popular) require comparing candidates across multiple dimensions, demanding linguistic understanding and domain knowledge. We show that LLMs can uncover latent intent behind these…

Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is impossible to review hundreds to thousands of transient…

This study compares the performance of AI-generated and human-written product descriptions using a multifaceted evaluation model. We analyze descriptions for 100 products generated by four AI models (Gemma 2B, LLAMA, GPT2, and ChatGPT 4)…

Modern businesses are increasingly challenged by the time and expense required to generate and assess high-quality content. Human writers face time constraints, and extrinsic evaluations can be costly. While Large Language Models (LLMs)…

Complementary recommendations suggest combinations of useful items that play important roles in e-commerce. However, complementary relationships are often subjective and vary among individuals, making them difficult to infer from historical…

Large Language Models (LLMs) have revolutionized natural language processing but can exhibit biases and may generate toxic content. While alignment techniques like Reinforcement Learning from Human Feedback (RLHF) reduce these issues, their…

Building a shopping product collection has been primarily a human job. With the manual efforts of craftsmanship, experts collect related but diverse products with common shopping intent that are effective when displayed together, e.g.,…

Effective query-item relevance modeling is pivotal for enhancing user experience and safeguarding user satisfaction in e-commerce search systems. Recently, benefiting from the vast inherent knowledge, Large Language Model (LLM) approach…

Large Language Models (LLMs) empower recommendation systems through their advanced reasoning and planning capabilities. However, the dynamic nature of user interests and content poses a significant challenge: While initial fine-tuning…

Product attribute value extraction is a pivotal component in Natural Language Processing (NLP) and the contemporary e-commerce industry. The provision of precise product attribute values is fundamental in ensuring high-quality…

Large language models (LLMs) have shown impressive promise in code generation, yet their progress remains limited by the shortage of large-scale datasets that are both diverse and well-aligned with human reasoning. Most existing resources…

Large Language Models (LLMs) have revolutionised the field of Natural Language Processing (NLP) and have achieved state-of-the-art performance in practically every task in this field. However, the prevalent approach used in text generation,…