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While marketing budget allocation has been studied for decades in traditional business, nowadays online business brings much more challenges due to the dynamic environment and complex decision-making process. In this paper, we present a…

数据结构与算法 · 计算机科学 2019-05-23 Kui Zhao , Junhao Hua , Ling Yan , Qi Zhang , Huan Xu , Cheng Yang

Online recommendation and advertising are two major income channels for online recommendation platforms (e.g. e-commerce and news feed site). However, most platforms optimize recommending and advertising strategies by different teams…

信息检索 · 计算机科学 2020-06-22 Xiangyu Zhao , Xudong Zheng , Xiwang Yang , Xiaobing Liu , Jiliang Tang

Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while they lack forecast information on campaign performance to…

机器学习 · 计算机科学 2022-02-25 Jun Chen , Cheng Chen , Huayue Zhang , Qing Tan

In large-scale industrial e-commerce, the efficiency of an online recommendation system is crucial in delivering highly relevant item/content advertising that caters to diverse business scenarios. However, most existing studies focus solely…

信息检索 · 计算机科学 2023-10-25 Minfang Lu , Yuchen Jiang , Huihui Dong , Qi Li , Ziru Xu , Yuanlin Liu , Lixia Wu , Haoyuan Hu , Han Zhu , Yuning Jiang , Jian Xu , Bo Zheng

Contextual online decision-making problems with constraints appear in a wide range of real-world applications, such as adaptive experimental design under safety constraints, personalized recommendation with resource limits, and dynamic…

机器学习 · 统计学 2025-05-23 Haichen Hu , David Simchi-Levi , Navid Azizan

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing budget allocation decisions in the offline setting. To…

机器学习 · 计算机科学 2023-09-07 Tianchi Cai , Jiyan Jiang , Wenpeng Zhang , Shiji Zhou , Xierui Song , Li Yu , Lihong Gu , Xiaodong Zeng , Jinjie Gu , Guannan Zhang

In offline model-based reinforcement learning (offline MBRL), we learn a dynamic model from historically collected data, and subsequently utilize the learned model and fixed datasets for policy learning, without further interacting with the…

机器学习 · 计算机科学 2022-10-13 Shentao Yang , Shujian Zhang , Yihao Feng , Mingyuan Zhou

While both cost-sensitive learning and online learning have been studied extensively, the effort in simultaneously dealing with these two issues is limited. Aiming at this challenge task, a novel learning framework is proposed in this…

机器学习 · 计算机科学 2013-10-31 Boyu Wang , Joelle Pineau

Online learning with expert advice is widely used in various machine learning tasks. It considers the problem where a learner chooses one from a set of experts to take advice and make a decision. In many learning problems, experts may be…

机器学习 · 计算机科学 2021-06-17 Pouya M Ghari , Yanning Shen

In this paper, we investigate the framework of Online Convex Optimization (OCO) for online learning. OCO offers a very powerful online learning framework for many applications. In this context, we study a specific framework of OCO called…

机器学习 · 计算机科学 2022-11-01 Deepan Muthirayan , Jianjun Yuan , Pramod P. Khargonekar

The abundance of information in web applications make recommendation essential for users as well as applications. Despite the effectiveness of existing recommender systems, we find two major limitations that reduce their overall…

信息检索 · 计算机科学 2020-09-01 Dilruk Perera , Roger Zimmermann

Conformal prediction is a framework for uncertainty quantification that constructs prediction sets for previously unseen data, guaranteeing coverage of the true label with a specified probability. However, the efficiency of these prediction…

机器学习 · 计算机科学 2026-01-06 Erfan Hajihashemi , Yanning Shen

We study an online learning problem on dynamic pricing and resource allocation, where we make joint pricing and inventory decisions to maximize the overall net profit. We consider the stochastic dependence of demands on the price, which…

机器学习 · 计算机科学 2025-05-23 Jianyu Xu , Xuan Wang , Yu-Xiang Wang , Jiashuo Jiang

We study a general problem of allocating limited resources to heterogeneous customers over time under model uncertainty. Each type of customer can be serviced using different actions, each of which stochastically consumes some combination…

人工智能 · 计算机科学 2021-08-31 Wang Chi Cheung , Will Ma , David Simchi-Levi , Xinshang Wang

Data in modern economic and financial applications often arrive as a stream, requiring models and inference to be updated in real time -- yet most semiparametric methods remain batch-based and computationally impractical in large-scale…

计量经济学 · 经济学 2026-03-10 Xiaohong Chen , Elie Tamer , Qingsong Yao

Traditional online advertising systems for sponsored search follow a cascade paradigm with retrieval, pre-ranking,ranking, respectively. Constrained by strict requirements on online inference efficiency, it tend to be difficult to deploy…

信息检索 · 计算机科学 2023-08-09 Han Xu , Hao Qi , Kunyao Wang , Pei Wang , Guowei Zhang , Congcong Liu , Junsheng Jin , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

This paper investigates a hybrid learning framework for reinforcement learning (RL) in which the agent can leverage both an offline dataset and online interactions to learn the optimal policy. We present a unified algorithm and analysis and…

机器学习 · 计算机科学 2025-07-01 Ruiquan Huang , Donghao Li , Chengshuai Shi , Cong Shen , Jing Yang

Online Resource Allocation addresses the problem of efficiently allocating limited resources to buyers with incomplete knowledge of future requests. In our setting, buyers arrive sequentially requesting a set of items, each with a value…

计算机科学与博弈论 · 计算机科学 2026-02-11 Dimitris Fotakis , Charalampos Platanos , Thanos Tolias

Offline model-based optimization aims to find a design that maximizes a property of interest using only an offline dataset, with applications in robot, protein, and molecule design, among others. A prevalent approach is gradient ascent,…

计算工程、金融与科学 · 计算机科学 2023-10-11 Ye Yuan , Can Chen , Zixuan Liu , Willie Neiswanger , Xue Liu

In many practical applications, usually, similar optimisation problems or scenarios repeatedly appear. Learning from previous problem-solving experiences can help adjust algorithm components of meta-heuristics, e.g., adaptively selecting…

神经与进化计算 · 计算机科学 2024-04-17 Jiyuan Pei , Jialin Liu , Yi Mei
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