相关论文: AdChain: Decentralized Header Bidding
Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical because any mismatched ads would not only harm web users'…
In this work, we study the guaranteed delivery model which is widely used in online display advertising. In the guaranteed delivery scenario, ad exposures (which are also called impressions in some works) to users are guaranteed by…
To mitigate privacy leakage and performance issues in personalized advertising, this paper proposes a framework that integrates federated learning and differential privacy. The system combines distributed feature extraction, dynamic privacy…
Blockchain is a merging technology for decentralized management and data security, which was first introduced as the core technology of cryptocurrency, e.g., Bitcoin. Since the first success in financial sector, blockchain has shown great…
Since the inception of blockchain and Bitcoin (Nakamoto (2008)), a decentralized-distributed ledger system and its associated cryptocurrency, respectively, the world has witnessed a slew of newer adaptations and applications. Although the…
An interesting research problem in supply chain industry is evaluating and determining provenance of physical goods - demonstrating authenticity of luxury goods. Yet, there have been a few innovative software solutions addressing product…
The predominant centralized paradigm in educational data management currently suffers from several critical issues such as vulnerability to malicious tampering, a high prevalence of diploma counterfeiting, and the onerous cost of…
In recent years, the blockchain-based Internet of Things (IoT) has been researched and applied widely, where each IoT device can act as a node in the blockchain. However, these lightweight nodes usually do not have enough computing power to…
Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms. Recently, a new approach known as joint advertising has…
Cross-chain technology enables interoperability among otherwise isolated blockchains, supporting interactions across heterogeneous networks. Similar to how multi-hop communication became fundamental in the evolution of the Internet, the…
Decentralized cryptocurrency exchanges offer compelling security benefits over centralized exchanges: users control their funds and avoid the risk of an exchange hack or malicious operator. However, because user assets are fully accessible…
In this work, we study ad conversion measurement, a central functionality in digital advertising, where an advertiser seeks to estimate advertiser website (or mobile app) conversions attributed to ad impressions that users have interacted…
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…
We present PromptChain, a decentralized Web3 architecture that establishes AI prompts as first-class digital assets with verifiable ownership, version control, and monetization capabilities. Current centralized platforms lack mechanisms for…
Inspired by Bitcoin, many different kinds of cryptocurrencies based on blockchain technology have turned up on the market. Due to the special structure of the blockchain, it has been deemed impossible to directly trade between traditional…
Alternating direction method of multiplier (ADMM) is a powerful method to solve decentralized convex optimization problems. In distributed settings, each node performs computation with its local data and the local results are exchanged…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
E-commerce platforms usually display a mixed list of ads and organic items in feed. One key problem is to allocate the limited slots in the feed to maximize the overall revenue as well as improve user experience, which requires a good model…
Cryptocurrencies and blockchain technology provide an innovative model for reshaping digital services. Driven by the movement toward Web 3.0, recent systems started to provide distributed services, such as computation outsourcing or file…
Payment channel is a class of techniques designed to solve the scalability problem of blockchain. By establishing channels off the blockchain to form payment channel networks (PCNs), users can make instant payments without interacting with…