相关论文: Identifying High Consideration E-Commerce Search Q…

E-commerce platforms consistently aim to provide personalized recommendations to drive user engagement, enhance overall user experience, and improve business metrics. Most e-commerce platforms contain multiple carousels on their homepage,…

With the development of dialog techniques, conversational search has attracted more and more attention as it enables users to interact with the search engine in a natural and efficient manner. However, comparing with the natural language…

Semantic relevance calculation is crucial for e-commerce search engines, as it ensures that the items selected closely align with customer intent. Inadequate attention to this aspect can detrimentally affect user experience and engagement.…

In e-commerce shopping, aligning search results with a buyer's immediate needs and preferences presents a significant challenge, particularly in adapting search results throughout the buyer's shopping journey as they move from the initial…

E-commerce businesses employ recommender models to assist in identifying a personalized set of products for each visitor. To accurately assess the recommendations' influence on customer clicks and buys, three target areas -- customer…

Enhancing Language Models' (LMs) ability to understand purchase intentions in E-commerce scenarios is crucial for their effective assistance in various downstream tasks. However, previous approaches that distill intentions from LMs often…

Product search plays an essential role in eCommerce. It was treated as a special type of information retrieval problem. Most existing works make use of historical data to improve the search performance, which do not take the opportunity to…

We present QueryNER, a manually-annotated dataset and accompanying model for e-commerce query segmentation. Prior work in sequence labeling for e-commerce has largely addressed aspect-value extraction which focuses on extracting portions of…

Conventional methods for query autocompletion aim to predict which completed query a user will select from a list. A shortcoming of this approach is that users often do not know which query will provide the best retrieval performance on the…

Optimizing industrial search ranking models solely for user engagement signals often introduces systematic biases, prioritizing popular or price-anchored items that may not satisfy semantic intent. We present a production-scale multi-task…

In recent years, data mining technologies have been well applied to many domains, including e-commerce. In customer relationship management (CRM), the RFM analysis model is one of the most effective approaches to increase the profits of…

Query-product relevance prediction is a core task in e-commerce search. BERT-based models excel at semantic matching but lack complex reasoning capabilities. While Large Language Models (LLMs) are explored, most still use discriminative…

Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…

We develop a decision making framework to cast the problem of learning a ranking policy for search or recommendation engines in a two-sided e-commerce marketplace as an expected reward optimization problem using observational data. As a…

Finding relevant products given a user query is pivotal to an e-commerce platform, as it can drive shopping behavior and generate revenue. The challenge lies in accurately predicting the correlation between queries and products. Recently,…

Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We…

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Google users have different intents from their queries such as acquiring information, buying products, comparing or simulating services, looking for products, and so on. Understanding the right intention of users helps to provide i) better…

Understanding search queries is critical for shopping search engines to deliver a satisfying customer experience. Popular shopping search engines receive billions of unique queries yearly, each of which can depict any of hundreds of user…

Knowledge graphs (KGs) have proven to be effective for high-quality recommendation, where the connectivities between users and items provide rich and complementary information to user-item interactions. Most existing methods, however, are…