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Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…

信息检索 · 计算机科学 2023-08-17 Shuwei Chen , Xiang Li , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

信息检索 · 计算机科学 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Link prediction is a fundamental problem in network science, aiming to infer potential or missing links based on observed network structures. With the increasing adoption of parameterized models, the rigor of evaluation protocols has become…

其他统计学 · 统计学 2026-04-09 Xinshan Jiao , Yuxin Luo , Yilin Bi , Tao Zhou

A/B tests serve the purpose of reliably identifying the effect of changes introduced in online services. It is common for online platforms to run a large number of simultaneous experiments by splitting incoming user traffic randomly in…

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

信息检索 · 计算机科学 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

This paper explores the efficacy of online versus offline evaluation methods in assessing conversational chatbots, specifically comparing first-party direct interactions with third-party observational assessments. By extending a…

人机交互 · 计算机科学 2024-09-13 Ekaterina Svikhnushina , Pearl Pu

Recommender systems are widely used AI applications designed to help users efficiently discover relevant items. The effectiveness of such systems is tied to the satisfaction of both users and providers. However, user satisfaction is complex…

信息检索 · 计算机科学 2024-11-05 Ali Elahi , Armin Zirak

Recommendation has become a prominent area of research in the field of Information Retrieval (IR). Evaluation is also a traditional research topic in this community. Motivated by a few counter-intuitive observations reported in recent…

信息检索 · 计算机科学 2023-08-22 Aixin Sun

We consider the finite-horizon offline reinforcement learning (RL) setting, and are motivated by the challenge of learning the policy at any step h in dynamic programming (DP) algorithms. To learn this, it is sufficient to evaluate the…

Off-policy learning plays a pivotal role in optimizing and evaluating policies prior to the online deployment. However, during the real-time serving, we observe varieties of interventions and constraints that cause inconsistency between the…

机器学习 · 计算机科学 2022-03-01 Da Xu , Yuting Ye , Chuanwei Ruan , Bo Yang

The rising popularity of driver-less cars has led to the research and development in the field of autonomous racing, and overtaking in autonomous racing is a challenging task. Vehicles have to detect and operate at the limits of dynamic…

机器人学 · 计算机科学 2021-07-22 Jayanth Bhargav , Johannes Betz , Hongrui Zheng , Rahul Mangharam

Offline reinforcement learning (offline RL), which aims to find an optimal policy from a previously collected static dataset, bears algorithmic difficulties due to function approximation errors from out-of-distribution (OOD) data points. To…

机器学习 · 计算机科学 2021-10-06 Gaon An , Seungyong Moon , Jang-Hyun Kim , Hyun Oh Song

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

信息检索 · 计算机科学 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

信息检索 · 计算机科学 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

In online selective conformal inference, data arrives sequentially, and prediction intervals are constructed only when an online selection rule is met. Since online selections may break the exchangeability between the selected test datum…

机器学习 · 统计学 2025-03-24 Yusuf Sale , Aaditya Ramdas

The success of deep reinforcement learning (DRL) relies on the availability and quality of training data, often requiring extensive interactions with specific environments. In many real-world scenarios, where data collection is costly and…

机器学习 · 计算机科学 2025-04-15 Amir Abolfazli , Zekun Song , Avishek Anand , Wolfgang Nejdl

Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website visitors. Stratified sampling is a traditional technique for…

Online experiments (A/B tests) are widely regarded as the gold standard for evaluating recommender system variants and guiding launch decisions. However, a variety of biases can distort the results of the experiment and mislead…

信息检索 · 计算机科学 2025-09-03 Chen Zheng , Zhenyu Zhao

Data splitting divides data into two parts. One part is reserved for model selection. In some applications, the second part is used for model validation but we use this part for estimating the parameters of the chosen model. We focus on the…

统计方法学 · 统计学 2016-01-20 Julian J. Faraway

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

信息检索 · 计算机科学 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia