相关论文: Mutual Learning for Finetuning Click-Through Rate …

This paper introduces a novel approach for click-through rate (CTR) prediction within industrial recommender systems, addressing the inherent challenges of numerical imbalance and geometric asymmetry. These challenges stem from imbalanced…

Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature…

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Recommendation models are predominantly trained using implicit user feedback, since explicit feedback is often costly to obtain. However, implicit feedback, such as clicks, does not always reflect users' real preferences. For example, a…

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we…

Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key…

In feeds recommendation, the first step is candidate generation. Most of the candidate generation models are based on CTR estimation, which do not consider user's satisfaction with the clicked item. Items with low quality but attractive…

Promotions are becoming more important and prevalent in e-commerce to attract customers and boost sales, leading to frequent changes of occasions, which drives users to behave differently. In such situations, most existing Click-Through…

Typical analysis of content caching algorithms using the metric of steady state hit probability under a stationary request process does not account for performance loss under a variable request arrival process. In this work, we consider…

The one-epoch overfitting phenomenon has been widely observed in industrial Click-Through Rate (CTR) applications, where the model performance experiences a significant degradation at the beginning of the second epoch. Recent advances try…

Most of the few-shot learning methods learn to transfer knowledge from datasets with abundant labeled data (i.e., the base set). From the perspective of class space on base set, existing methods either focus on utilizing all classes under a…

Cumulative prospect theory (CPT) is known to model human decisions well, with substantial empirical evidence supporting this claim. CPT works by distorting probabilities and is more general than the classic expected utility and coherent…

Collaborative Metric Learning (CML) has recently emerged as a popular method in recommendation systems (RS), closing the gap between metric learning and collaborative filtering. Following the convention of RS, existing practices exploit…

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Large Language Models (LLMs) excel in diverse tasks but often underperform in specialized fields due to limited domain-specific or proprietary corpus. Continual pre-training (CPT) enhances LLM capabilities by imbuing new domain-specific or…

Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…

Statistical analysis of network data has attracted considerable attention in recent years, due to the rapid advancement of well-trained network models and the accessibility of large public network datasets. In this article, we propose a…

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

In many machine learning applications, it is important for the model to provide confidence scores that accurately capture its prediction uncertainty. Although modern learning methods have achieved great success in predictive accuracy,…

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that…