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Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

信息检索 · 计算机科学 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Modeling user interest based on lifelong user behavior sequences is crucial for enhancing Click-Through Rate (CTR) prediction. However, long post-click behavior sequences themselves pose severe performance issues: the sheer volume of data…

信息检索 · 计算机科学 2025-09-01 Zhuoxing Wei , Qingchen Xie , Qi Liu

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

信息检索 · 计算机科学 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

机器学习 · 统计学 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise…

信息检索 · 计算机科学 2025-09-22 Weijiang Lai , Beihong Jin , Yapeng Zhang , Yiyuan Zheng , Rui Zhao , Jian Dong , Jun Lei , Xingxing Wang

Click-through rate prediction is a critical task in online advertising. Currently, many existing methods attempt to extract user potential interests from historical click behavior sequences. However, it is difficult to handle sparse user…

人工智能 · 计算机科学 2022-02-08 Wensen Jiang , Yizhu Jiao , Qingqin Wang , Chuanming Liang , Lijie Guo , Yao Zhang , Zhijun Sun , Yun Xiong , Yangyong Zhu

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

信息检索 · 计算机科学 2025-11-11 Xian-Jin Gui

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

信息检索 · 计算机科学 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to…

信息检索 · 计算机科学 2024-08-06 Zhibo Xiao , Luwei Yang , Tao Zhang , Wen Jiang , Wei Ning , Yujiu Yang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

信息检索 · 计算机科学 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the…

机器学习 · 计算机科学 2020-01-10 Shu-Ting Shi , Wenhao Zheng , Jun Tang , Qing-Guo Chen , Yao Hu , Jianke Zhu , Ming Li

Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain…

信息检索 · 计算机科学 2021-09-28 Yunfei Chu , Xiaofu Chang , Kunyang Jia , Jingzhen Zhou , Hongxia Yang

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

信息检索 · 计算机科学 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Modeling long-term user interests with massive historical user behaviors enhances click-through rate (CTR) prediction performance in advertising and recommendation systems. Typically, a two-stage framework is widely adopted, where a general…

信息检索 · 计算机科学 2026-05-18 Jiangli Shao , Kaifu Zheng , Hao Fang , Huimu Ye , Zhiwei Liu , Bo Zhang , Shu Han , Xingxing Wang

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

信息检索 · 计算机科学 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

信息检索 · 计算机科学 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

信息检索 · 计算机科学 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Deep Interest Network (DIN) is a state-of-the-art model which uses attention mechanism to capture user interests from historical behaviors. User interests intuitively follow a hierarchical pattern such that users generally show interests…

信息检索 · 计算机科学 2020-05-28 Weinan Xu , Hengxu He , Minshi Tan , Yunming Li , Jun Lang , Dongbai Guo

Click-through-rate (CTR) prediction has an essential impact on improving user experience and revenue in e-commerce search. With the development of deep learning, graph-based methods are well exploited to utilize graph structure extracted…

信息检索 · 计算机科学 2024-07-08 Pipi Peng , Yunqing Jia , Ziqiang Zhou , murmurhash , Zichong Xiao

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

信息检索 · 计算机科学 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian
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