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Persona prompting is widely used to steer large language models, yet its practical value remains unclear. Prior work often evaluates persona prompting using aggregate scores, making it difficult to determine whether expert-role prompting…

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how…

Persona prompting is increasingly used in large language models (LLMs) to simulate views of various sociodemographic groups. However, how a persona prompt is formulated can significantly affect outcomes, raising concerns about the fidelity…

Large language models (LLMs) have shown remarkable promise in simulating human language and behavior. This study investigates how integrating persona variables-demographic, social, and behavioral factors-impacts LLMs' ability to simulate…

Large Language Model (LLM) assistants, such as ChatGPT, have emerged as potential alternatives to search methods for helping users navigate complex, feature-rich software. LLMs use vast training data from domain-specific texts, software…

System prompts in Large Language Models (LLMs) are predefined directives that guide model behaviour, taking precedence over user inputs in text processing and generation. LLM deployers increasingly use them to ensure consistent responses…

Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should…

In large language models (LLM)-based recommendation systems (LLM-RSs), accurately predicting user preferences by leveraging the general knowledge of LLMs is possible without requiring extensive training data. By converting recommendation…

We analyzed 83 persona prompts from 27 research articles that used large language models (LLMs) to generate user personas. Findings show that the prompts predominantly generate single personas. Several prompts express a desire for short or…

Recent studies demonstrate that prompting a role-playing persona to an LLM improves reasoning capability. However, assigning an adequate persona is difficult since LLMs are extremely sensitive to assigned prompts; thus, inaccurately defined…

We evaluate whether persona-based prompting improves Large Language Model (LLM) performance on macroeconomic forecasting tasks. Using 2,368 economics-related personas from the PersonaHub corpus, we prompt GPT-4o to replicate the ECB Survey…

Emotional intelligence significantly impacts our daily behaviors and interactions. Although Large Language Models (LLMs) are increasingly viewed as a stride toward artificial general intelligence, exhibiting impressive performance in…

For socially sensitive tasks like hate speech detection, the quality of explanations from Large Language Models (LLMs) is crucial for factors like user trust and model alignment. While Persona prompting (PP) is increasingly used as a way to…

The ability of large language models (LLMs) to $``$learn in context$"$ based on the provided prompt has led to an explosive growth in their use, culminating in the proliferation of AI assistants such as ChatGPT, Claude, and Bard. These AI…

This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here, we ask whether assigning personas to models improves…

Large Language Models (LLMs), such as ChatGPT, exhibit advanced capabilities in generating text, images, and videos. However, their effective use remains constrained by challenges in prompt formulation, personalization, and opaque…

Recently, Large Language Models~(LLMs) such as ChatGPT have showcased remarkable abilities in solving general tasks, demonstrating the potential for applications in recommender systems. To assess how effectively LLMs can be used in…

Effective prompt engineering is critical to realizing the promised productivity gains of large language models (LLMs) in knowledge-intensive tasks. Yet, many users struggle to craft prompts that yield high-quality outputs, limiting the…

The use of LLMs in natural language reasoning has shown mixed results, sometimes rivaling or even surpassing human performance in simpler classification tasks while struggling with social-cognitive reasoning, a domain where humans naturally…

Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human…