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Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate Prediction" (\textit{CTR}) and "Conversion Rate Prediction"…

机器学习 · 计算机科学 2018-11-20 Hong Wen , Jing Zhang , Quan Lin , Keping Yang , Pipei Huang

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

信息检索 · 计算机科学 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Graph convolutional network (GCN) has been successfully applied to many graph-based applications; however, training a large-scale GCN remains challenging. Current SGD-based algorithms suffer from either a high computational cost that…

机器学习 · 计算机科学 2019-08-09 Wei-Lin Chiang , Xuanqing Liu , Si Si , Yang Li , Samy Bengio , Cho-Jui Hsieh

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

信息检索 · 计算机科学 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

信息检索 · 计算机科学 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

Cross-domain recommendation (CDR) mitigates data sparsity and cold-start issues in recommendation systems. While recent CDR approaches using graph neural networks (GNNs) capture complex user-item interactions, they rely on manually designed…

信息检索 · 计算机科学 2025-04-11 Chendi Ge , Xin Wang , Ziwei Zhang , Yijian Qin , Hong Chen , Haiyang Wu , Yang Zhang , Yuekui Yang , Wenwu Zhu

In this work, we have proposed an approach for improving the GCN for predicting ratings in social networks. Our model is expanded from the standard model with several layers of transformer architecture. The main focus of the paper is on the…

机器学习 · 计算机科学 2024-01-15 Thi Linh Hoang , Tuan Dung Pham , Viet Cuong Ta

CDR (Cross-Domain Recommendation), i.e., leveraging information from multiple domains, is a critical solution to data sparsity problem in recommendation system. The majority of previous research either focused on single-target CDR (STCDR)…

信息检索 · 计算机科学 2024-11-27 Xiaopeng Liu , Juan Zhang , Chongqi Ren , Shenghui Xu , Zhaoming Pan , Zhimin Zhang

Recommender systems rely on Collaborative Filtering (CF) to predict user preferences by leveraging patterns in historical user-item interactions. While traditional CF methods primarily focus on learning compact vector embeddings for users…

信息检索 · 计算机科学 2025-01-29 Darnbi Sakong , Thanh Trung Huynh , Jun Jo

Modern recommender systems (RS) work by processing a number of signals that can be inferred from large sets of user-item interaction data. The main signal to analyze stems from the raw matrix that represents interactions. However, we can…

信息检索 · 计算机科学 2021-03-08 Paula Gómez Duran , Alexandros Karatzoglou , Jordi Vitrià , Xin Xin , Ioannis Arapakis

Identifying influential nodes in complex networks is of great importance, and has many applications in practice. For example, finding influential nodes in e-commerce network can provide merchants with customers with strong purchase intent;…

社会与信息网络 · 计算机科学 2025-08-05 Yanmei Hu , Siyuan Yin , Yihang Wu , Xue Yue , Yue Liu

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

信息检索 · 计算机科学 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

Human motion prediction is an important and challenging task in many computer vision application domains. Recent work concentrates on utilizing the timing processing ability of recurrent neural networks (RNNs) to achieve smooth and reliable…

计算机视觉与模式识别 · 计算机科学 2021-12-21 Zigeng Yan , Di-Hua Zhai , Yuanqing Xia

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

信息检索 · 计算机科学 2024-05-22 Serdarcan Dilbaz , Hasan Saribas

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…

信息检索 · 计算机科学 2024-11-20 Yu Kang , Junwei Pan , Jipeng Jin , Shudong Huang , Xiaofeng Gao , Lei Xiao

Reorganizing implicit feedback of users as a user-item interaction graph facilitates the applications of graph convolutional networks (GCNs) in recommendation tasks. In the interaction graph, edges between user and item nodes function as…

信息检索 · 计算机科学 2021-11-04 Wei Yinwei , Wang Xiang , Nie Liqiang , He Xiangnan , Chua Tat-Seng

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

信息检索 · 计算机科学 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Deep-predictive-coding networks (DPCNs) are hierarchical, generative models. They rely on feed-forward and feed-back connections to modulate latent feature representations of stimuli in a dynamic and context-sensitive manner. A crucial…

人工智能 · 计算机科学 2021-09-27 Isaac J. Sledge , Jose C. Principe

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

社会与信息网络 · 计算机科学 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Graph Convolutional Networks (GCNs) have received increasing attention in the machine learning community for effectively leveraging both the content features of nodes and the linkage patterns across graphs in various applications. As…

机器学习 · 计算机科学 2021-01-01 Donghan Yu , Ruohong Zhang , Zhengbao Jiang , Yuexin Wu , Yiming Yang