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Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

机器学习 · 计算机科学 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

机器学习 · 计算机科学 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

信息检索 · 计算机科学 2021-05-13 Yuan Cheng , Yanbo Xue

Click-Through Rate (CTR) prediction has been an indispensable component for many industrial applications, such as recommendation systems and online advertising. CTR prediction systems are usually based on multi-field categorical features,…

信息检索 · 计算机科学 2020-09-29 Wenqiang Chen , Lizhang Zhan , Yuanlong Ci , Minghua Yang , Chen Lin , Dugang Liu

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

信息检索 · 计算机科学 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Attention is typically used to select informative sub-phrases that are used for prediction. This paper investigates the novel use of attention as a form of feature augmentation, i.e, casted attention. We propose Multi-Cast Attention…

计算与语言 · 计算机科学 2018-06-05 Yi Tay , Luu Anh Tuan , Siu Cheung Hui

In Click-through rate (CTR) prediction models, a user's interest is usually represented as a fixed-length vector based on her history behaviors. Recently, several methods are proposed to learn an attentive weight for each user behavior and…

信息检索 · 计算机科学 2022-10-28 Zuowu Zheng , Xiaofeng Gao , Junwei Pan , Qi Luo , Guihai Chen , Dapeng Liu , Jie Jiang

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

机器学习 · 计算机科学 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

信息检索 · 计算机科学 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

Clustering is a core task in machine learning with wide-ranging applications in data mining and pattern recognition. However, its unsupervised nature makes it inherently challenging. Many existing clustering algorithms suffer from critical…

机器学习 · 计算机科学 2025-07-29 Ahmed Shokry , Ayman Khalafallah

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

信息检索 · 计算机科学 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Recently many effective attention modules are proposed to boot the model performance by exploiting the internal information of convolutional neural networks in computer vision. In general, many previous works ignore considering the design…

机器学习 · 计算机科学 2022-10-25 Shanshan Zhong , Wushao Wen , Jinghui Qin

Pooling-based recurrent neural architectures consistently outperform their counterparts without pooling. However, the reasons for their enhanced performance are largely unexamined. In this work, we examine three commonly used pooling…

计算与语言 · 计算机科学 2020-10-29 Pratyush Maini , Keshav Kolluru , Danish Pruthi , Mausam

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

信息检索 · 计算机科学 2022-01-31 Wei Guo , Can Zhang , Zhicheng He , Jiarui Qin , Huifeng Guo , Bo Chen , Ruiming Tang , Xiuqiang He , Rui Zhang

Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from their clicked items, which is inherently biased by…

信息检索 · 计算机科学 2022-04-04 Congcong Liu , Yuejiang Li , Jian Zhu , Xiwei Zhao , Changping Peng , Zhangang Lin , Jingping Shao

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

机器学习 · 计算机科学 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

信息检索 · 计算机科学 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Transformer models have become the dominant backbone for sequence modeling, leveraging self-attention to produce contextualized token representations. These are typically aggregated into fixed-size vectors via pooling operations for…

机器学习 · 计算机科学 2025-10-07 Sofiane Ennadir , Levente Zólyomi , Oleg Smirnov , Tianze Wang , John Pertoft , Filip Cornell , Lele Cao

Although Transformers have successfully transitioned from their language modelling origins to image-based applications, their quadratic computational complexity remains a challenge, particularly for dense prediction. In this paper we…

计算机视觉与模式识别 · 计算机科学 2022-08-30 Yutong Xie , Jianpeng Zhang , Yong Xia , Anton van den Hengel , Qi Wu
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