相关论文: Click-Conversion Multi-Task Model with Position Bi…
With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…
In the e-commerce advertising scenario, estimating the true probabilities (known as a calibrated estimate) on Click-Through Rate (CTR) and Conversion Rate (CVR) is critical. Previous research has introduced numerous solutions for addressing…
Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…
Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…
Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…
Click-Through Rate (CTR) prediction, which aims to estimate the probability that a user will click an item, is an essential component of online advertising. Existing methods mainly attempt to mine user interests from users' historical…
Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…
Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…
In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…
Promotions are becoming more important and prevalent in e-commerce to attract customers and boost sales, leading to frequent changes of occasions, which drives users to behave differently. In such situations, most existing Click-Through…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…
Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…
To identify the most appropriate recommendation model for an e-commerce business, a live evaluation should be performed on the shopping website to measure the influence of personalization in real-time. The aim of this paper is to introduce…
This paper presents models for predicted click-through rates in position auctions that take into account two possibilities that are not normally considered---that the identities of ads shown in other positions may affect the probability…
Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-$k$ recommendation lists in terms of precision, recall, MAP,…
Click-based learning to rank (LTR) tackles the mismatch between click frequencies on items and their actual relevance. The approach of previous work has been to assume a model of click behavior and to subsequently introduce a method for…
Recommendation plays a key role in e-commerce, enhancing user experience and boosting commercial success. Existing works mainly focus on recommending a set of items, but online e-commerce platforms have recently begun to pay attention to…
In e-commerce ranking, implicit user feedback is systematically confounded by Position Bias -- the strong propensity of users to interact with top-ranked items regardless of relevance. While Deep Learning architectures (e.g., Two-Tower…
Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…
Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…