相关论文: Click-aware Structure Transfer with Sample Weight …

Recently, models for user representation learning have been widely applied in click-through-rate (CTR) and conversion-rate (CVR) prediction. Usually, the model learns a universal user representation as the input for subsequent…

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Recommender system is an essential part of online services, especially for e-commerce platform. Conversion Rate (CVR) prediction in RS plays a significant role in optimizing Gross Merchandise Volume (GMV) goal of e-commerce. However, CVR…

Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate Prediction" (\textit{CTR}) and "Conversion Rate Prediction"…

In this paper, we introduce Star+, a novel multi-domain model for click-through rate (CTR) prediction inspired by the Star model. Traditional single-domain approaches and existing multi-task learning techniques face challenges in…

For many machine learning algorithms, two main assumptions are required to guarantee performance. One is that the test data are drawn from the same distribution as the training data, and the other is that the model is correctly specified.…

Unbiased Learning to Rank (ULTR) that learns to rank documents with biased user feedback data is a well-known challenge in information retrieval. Existing methods in unbiased learning to rank typically rely on click modeling or inverse…

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

This paper addresses the challenge of training a single network to jointly perform multiple dense prediction tasks, such as segmentation and depth estimation, i.e., multi-task learning (MTL). Current approaches mainly capture cross-task…

Estimating click-through rate (CTR) accurately has an essential impact on improving user experience and revenue in sponsored search. For CTR prediction model, it is necessary to make out user real-time search intention. Most of the current…

Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Most existing unbiased learning-to-rank (ULTR) approaches are based on the user examination hypothesis, which assumes that users will click a result only if it is both relevant and observed (typically modeled by position). However, in…

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Most of the existing methods for debaising in click-through rate (CTR) prediction depend on an oversimplified assumption, i.e., the click probability is the product of observation probability and relevance probability. However, since there…

Short video has witnessed rapid growth in the past few years in e-commerce platforms like Taobao. To ensure the freshness of the content, platforms need to release a large number of new videos every day, making conventional click-through…

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Causal Temporal Representation Learning (Ctrl) methods aim to identify the temporal causal dynamics of complex nonstationary temporal sequences. Despite the success of existing Ctrl methods, they require either directly observing the domain…

In Click-through rate (CTR) prediction models, a user's interest is usually represented as a fixed-length vector based on her history behaviors. Recently, several methods are proposed to learn an attentive weight for each user behavior and…