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Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

信息检索 · 计算机科学 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

In e-commerce platforms, the relevant recommendation is a unique scenario providing related items for a trigger item that users are interested in. However, users' preferences for the similarity and diversity of recommendation results are…

信息检索 · 计算机科学 2023-08-22 Wei Dai , Yingmin Su , Xiaofeng Pan

Predicting human performance in interaction tasks allows designers or developers to understand the expected performance of a target interface without actually testing it with real users. In this work, we present a deep neural net to model…

人机交互 · 计算机科学 2018-03-15 Yang Li , Samy Bengio , Gilles Bailly

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

机器学习 · 统计学 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

信息检索 · 计算机科学 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

Multi-behavior recommendation systems enhance effectiveness by leveraging auxiliary behaviors (such as page views and favorites) to address the limitations of traditional models that depend solely on sparse target behaviors like purchases.…

信息检索 · 计算机科学 2024-08-23 Haojie Li , Zhiyong Cheng , Xu Yu , Jinhuan Liu , Guanfeng Liu , Junwei Du

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

信息检索 · 计算机科学 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

信息检索 · 计算机科学 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Accurate traffic participant prediction is the prerequisite for collision avoidance of autonomous vehicles. In this work, we predict pedestrians by emulating their own motion planning. From online observations, we infer a mixture density…

计算机视觉与模式识别 · 计算机科学 2017-06-21 Eike Rehder , Florian Wirth , Martin Lauer , Christoph Stiller

E-commerce app users exhibit behaviors that are inherently logically consistent. A series of multi-scenario user behaviors interconnect to form the scene-level all-domain user moveline, which ultimately reveals the user's true intention.…

信息检索 · 计算机科学 2026-04-14 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

信息检索 · 计算机科学 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

信息检索 · 计算机科学 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

信息检索 · 计算机科学 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…

信息检索 · 计算机科学 2021-12-06 Simone Borg Bruun

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

机器学习 · 计算机科学 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

信息检索 · 计算机科学 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

A mixed list of ads and organic items is usually displayed in feed and how to allocate the limited slots to maximize the overall revenue is a key problem. Meanwhile, modeling user preference with historical behavior is essential in…

机器学习 · 计算机科学 2022-04-04 Guogang Liao , Xiaowen Shi , Ze Wang , Xiaoxu Wu , Chuheng Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

This paper presents a novel approach to predicting buying intent and product demand in e-commerce settings, leveraging a Deep Q-Network (DQN) inspired architecture. In the rapidly evolving landscape of online retail, accurate prediction of…

机器学习 · 计算机科学 2025-06-24 Aditi Madhusudan Jain

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

信息检索 · 计算机科学 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

信息检索 · 计算机科学 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li