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Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

信息检索 · 计算机科学 2023-01-20 YaChen Yan , Liubo Li

A recent trojan attack on deep neural network (DNN) models is one insidious variant of data poisoning attacks. Trojan attacks exploit an effective backdoor created in a DNN model by leveraging the difficulty in interpretability of the…

密码学与安全 · 计算机科学 2020-01-20 Yansong Gao , Chang Xu , Derui Wang , Shiping Chen , Damith C. Ranasinghe , Surya Nepal

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the…

信息检索 · 计算机科学 2022-10-10 Dike Sun , Kai Liu , ShengKai Yang

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

社会与信息网络 · 计算机科学 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

信息检索 · 计算机科学 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

信息检索 · 计算机科学 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

信息检索 · 计算机科学 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading…

信息检索 · 计算机科学 2023-06-28 Jianxin Chang , Chenbin Zhang , Zhiyi Fu , Xiaoxue Zang , Lin Guan , Jing Lu , Yiqun Hui , Dewei Leng , Yanan Niu , Yang Song , Kun Gai

Recommender systems are essential to various fields, e.g., e-commerce, e-learning, and streaming media. At present, graph neural networks (GNNs) for session-based recommendations normally can only recommend items existing in users'…

信息检索 · 计算机科学 2023-05-11 Di Jin , Luzhi Wang , Yizhen Zheng , Guojie Song , Fei Jiang , Xiang Li , Wei Lin , Shirui Pan

Session-based recommendation (SBR) is proposed to recommend items within short sessions given that user profiles are invisible in various scenarios nowadays, such as e-commerce and short video recommendation. There is a common scenario that…

信息检索 · 计算机科学 2022-04-12 Chuan Cui , Qi Shen , Shixuan Zhu , Yitong Pang , Yiming Zhang , Hanning Gao , Zhihua Wei

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

信息检索 · 计算机科学 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

信息检索 · 计算机科学 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

信息检索 · 计算机科学 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

机器学习 · 计算机科学 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Re-ranking models refine item recommendation lists generated by the prior global ranking model, which have demonstrated their effectiveness in improving the recommendation quality. However, most existing re-ranking solutions only learn from…

信息检索 · 计算机科学 2023-03-14 Zhuoyi Lin , Sheng Zang , Rundong Wang , Zhu Sun , J. Senthilnath , Chi Xu , Chee-Keong Kwoh

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more…

信息检索 · 计算机科学 2023-04-06 Qijie Shen , Hong Wen , Jing Zhang , Qi Rao

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

信息检索 · 计算机科学 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

User intent understanding is a crucial step in designing both conversational agents and search engines. Detecting or inferring user intent is challenging, since the user utterances or queries can be short, ambiguous, and contextually…

信息检索 · 计算机科学 2020-07-09 Ali Ahmadvand

The search engine plays a fundamental role in online e-commerce systems, to help users find the products they want from the massive product collections. Relevance is an essential requirement for e-commerce search, since showing products…

信息检索 · 计算机科学 2021-02-16 Shaowei Yao , Jiwei Tan , Xi Chen , Keping Yang , Rong Xiao , Hongbo Deng , Xiaojun Wan

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

信息检索 · 计算机科学 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang