相关论文: Deep Intention-Aware Network for Click-Through Rat…
Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…
Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…
As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…
In click-through rate prediction, click-through rate prediction is used to model users' interests. However, most of the existing CTR prediction methods are mainly based on the ID modality. As a result, they are unable to comprehensively…
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…
Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…
Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…
Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…
Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…
Lifelong sequential modeling (LSM) is becoming increasingly critical in social media recommendation systems for predicting the click-through rate (CTR) of items presented to users. Central to this process is the attention mechanism, which…
Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…
Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…
Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…
User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…
In personalized recommendation systems, accurately capturing users' evolving interests and combining them with contextual information is a critical research area. This paper proposes a novel model called the Deep Adaptive Interest Network…
Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…
Many modern online services feature personalized recommendations. A central challenge when providing such recommendations is that the reason why an individual user accesses the service may change from visit to visit or even during an…
Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…
Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…
Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…