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相关论文: Detecting Interference in A/B Testing with Increas…

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Network interference has attracted significant attention in the field of causal inference, encapsulating various sociological behaviors where the treatment assigned to one individual within a network may affect the outcomes of others, such…

机器学习 · 计算机科学 2025-02-11 Zhiheng Zhang , Zichen Wang

We develop a theoretical framework for sample splitting in A/B testing environments, where data for each test are partitioned into two splits to measure methodological performance when the true impacts of tests are unobserved. We show that…

计量经济学 · 经济学 2026-03-24 Ryan Kessler , James McQueen , Miikka Rokkanen

Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website visitors. Stratified sampling is a traditional technique for…

In this paper, we provide a statistical testing framework to check whether a random sample splitting in a multi-dimensional space is carried out in a valid way, which could be directly applied to A/B testing and multivariate testing to…

统计方法学 · 统计学 2018-10-11 Jing Miao , Hongyuan Yuan , Zhenyu Yan

Interference between treated and untreated units is a source of bias in marketplace experiments. In this paper, we specifically consider pricing interventions, in which a platform seeks to adjust base pricing levels at the marketplace level…

最优化与控制 · 数学 2025-02-27 Arthur Delarue , Kleanthis Karakolios

I introduce a simple permutation procedure to test conventional (non-sharp) hypotheses about the effect of a binary treatment in the presence of a finite number of large, heterogeneous clusters when the treatment effect is identified by…

计量经济学 · 经济学 2023-02-08 Andreas Hagemann

It is common to conduct causal inference in matched observational studies by proceeding as though treatment assignments within matched sets are assigned uniformly at random and using this distribution as the basis for inference. This…

统计方法学 · 统计学 2023-11-14 Samuel D. Pimentel , Yaxuan Huang

In recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user…

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

机器学习 · 计算机科学 2021-07-16 Masahiro Sato

A B testing serves as the gold standard for large scale, data driven decision making in online businesses. To mitigate metric variability and enhance testing sensitivity, control variates and regression adjustment have emerged as prominent…

统计方法学 · 统计学 2025-10-13 Yu Zhang , Bokui Wan , Yongli Qin

Randomized experiments, or "A/B" tests, remain the gold standard for evaluating the causal effect of a policy intervention or product change. However, experimental settings, such as social networks, where users are interacting and…

社会与信息网络 · 计算机科学 2021-02-17 Yuan Yuan , Kristen M. Altenburger , Farshad Kooti

The notion of testing for equivalence of two treatments is widely used in clinical trials, pharmaceutical experiments,bioequivalence and quality control. It is essentially approached within the intersection-union (IU) principle. According…

应用统计 · 统计学 2018-02-07 R. Arboretti , E. Carrozzo , F. Pesarin , L. Salmaso

Online controlled experiments, or A/B tests, are large-scale randomized trials in digital environments. This paper investigates the estimands of the difference-in-means estimator in these experiments, focusing on scenarios with repeated…

统计方法学 · 统计学 2024-11-12 Sebastian Ankargren , Mattias Frånberg , Mårten Schultzberg

A/B testing is ubiquitous within the machine learning and data science operations of internet companies. Generically, the idea is to perform a statistical test of the hypothesis that a new feature is better than the existing platform---for…

统计理论 · 数学 2017-10-11 David Goldberg , James E. Johndrow

A/B testing is an effective way to assess the potential impacts of two treatments. For A/B tests conducted by IT companies, the test users of A/B testing are often connected and form a social network. The responses of A/B testing can be…

统计方法学 · 统计学 2023-09-19 Qiong Zhang

Researchers are often interested in the existence and extent of interference between units when conducting causal inference or designing policy. However, testing for interference presents significant econometric challenges, particularly due…

计量经济学 · 经济学 2025-07-15 Liang Zhong

Causal inference with interference is a rapidly growing area. The literature has begun to relax the "no-interference" assumption that the treatment received by one individual does not affect the outcomes of other individuals. In this paper…

统计方法学 · 统计学 2015-03-06 Tyler J. VanderWeele , Eric J. Tchetgen Tchetgen , M. Elizabeth Halloran

No man is an island, as individuals interact and influence one another daily in our society. When social influence takes place in experiments on a population of interconnected individuals, the treatment on a unit may affect the outcomes of…

统计方法学 · 统计学 2017-08-30 Edward K. Kao

We propose a model of treatment interference where the response of a unit depends only on its treatment status and the statuses of units within its K-neighborhood. Current methods for detecting interference include carefully designed…

统计方法学 · 统计学 2023-10-24 Samirah H. Alzubaidi , Michael J. Higgins

A/B testing is a standard method for validating design decisions, yet its reliance on real user traffic limits iteration speed and makes certain experiments impractical. We present SimAB, a system that reframes A/B testing as a fast,…