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This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation…

计算与语言 · 计算机科学 2022-05-19 Penghui Wei , Xuanhua Yang , Shaoguo Liu , Liang Wang , Bo Zheng

With the development of deep learning (DL), natural language processing (NLP) makes it possible for us to analyze and understand a large amount of language texts. Accordingly, we can achieve a semantic communication in terms of joint…

计算与语言 · 计算机科学 2021-11-30 Qingyang Zhou , Rongpeng Li , Zhifeng Zhao , Chenghui Peng , Honggang Zhang

Multilingual e-commerce search suffers from severe data imbalance across languages, label noise, and limited supervision for low-resource languages--challenges that impede the cross-lingual generalization of relevance models despite the…

信息检索 · 计算机科学 2025-10-27 Yabo Yin , Yang Xi , Jialong Wang , Shanqi Wang , Jiateng Hu

User queries in e-commerce search are often vague, short, and underspecified, making it difficult for retrieval systems to match them accurately against structured product catalogs. This challenge is amplified by the one-to-many nature of…

信息检索 · 计算机科学 2025-09-11 Yipeng Zhang , Bowen Liu , Xiaoshuang Zhang , Aritra Mandal , Canran Xu , Zhe Wu

With the large language model showing human-like logical reasoning and understanding ability, whether agents based on the large language model can simulate the interaction behavior of real users, so as to build a reliable virtual…

信息检索 · 计算机科学 2024-03-05 Chenwei Zhang , Wenran Lu , Chunhe Ni , Hongbo Wang , Jiang Wu

In web search, typically a candidate generation step selects a small set of documents---from collections containing as many as billions of web pages---that are subsequently ranked and pruned before being presented to the user. In Bing, the…

信息检索 · 计算机科学 2018-08-21 Corby Rosset , Damien Jose , Gargi Ghosh , Bhaskar Mitra , Saurabh Tiwary

Conversational user queries are increasingly challenging traditional e-commerce platforms, whose search systems are typically optimized for keyword-based queries. We present an LLM-based semantic search framework that effectively captures…

信息检索 · 计算机科学 2026-01-26 Emad Siddiqui , Venkatesh Terikuti , Xuan Lu

Grammatical Error Correction has seen significant progress with the recent advancements in deep learning. As those methods require huge amounts of data, synthetic datasets are being built to fill this gap. Unfortunately, synthetic datasets…

计算与语言 · 计算机科学 2024-05-27 Asım Ersoy , Olcay Taner Yıldız

Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended…

信息检索 · 计算机科学 2018-08-13 Xiangyu Zhao , Long Xia , Liang Zhang , Zhuoye Ding , Dawei Yin , Jiliang Tang

Named entity recognition (NER) is a crucial task for online advertisement. State-of-the-art solutions leverage pre-trained language models for this task. However, three major challenges remain unresolved: web queries differ from natural…

信息检索 · 计算机科学 2023-07-03 Simiao Zuo , Pengfei Tang , Xinyu Hu , Qiang Lou , Jian Jiao , Denis Charles

Search-oriented conversational systems rely on information needs expressed in natural language (NL). We focus here on the understanding of NL expressions for building keyword-based queries. We propose a reinforcement-learning-driven…

计算与语言 · 计算机科学 2018-09-06 Wafa Aissa , Laure Soulier , Ludovic Denoyer

The number of web pages is growing at an exponential rate, accumulating massive amounts of data on the web. It is one of the key processes to classify webpages in web information mining. Some classical methods are based on manually building…

计算与语言 · 计算机科学 2023-05-10 Qiwei Lang , Jingbo Zhou , Haoyi Wang , Shiqi Lyu , Rui Zhang

Web scraping is a powerful technique that extracts data from websites, enabling automated data collection, enhancing data analysis capabilities, and minimizing manual data entry efforts. Existing methods, wrappers-based methods suffer from…

计算与语言 · 计算机科学 2024-09-27 Wenhao Huang , Zhouhong Gu , Chenghao Peng , Zhixu Li , Jiaqing Liang , Yanghua Xiao , Liqian Wen , Zulong Chen

The need for raw large raw corpora has dramatically increased in recent years with the introduction of transfer learning and semi-supervised learning methods to Natural Language Processing. And while there have been some recent attempts to…

计算与语言 · 计算机科学 2022-01-19 Julien Abadji , Pedro Ortiz Suarez , Laurent Romary , Benoît Sagot

Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet. Past decades have witnessed a surge in research primarily centered on the influence of website ranking on these pages, to determine the…

信息检索 · 计算机科学 2023-06-06 Erik Fubel , Niclas Michael Groll , Patrick Gundlach , Qiwei Han , Maximilian Kaiser

Despite the extensive success of pretrained language models as encoders for building NLP systems, they haven't seen prominence as decoders for sequence generation tasks. We explore the question of whether these models can be adapted to be…

计算与语言 · 计算机科学 2020-08-21 Nishant Subramani , Nivedita Suresh

Much information available to applied researchers is contained within written language or spoken text. Deep language models such as BERT have achieved unprecedented success in many applications of computational linguistics. However, much…

计算与语言 · 计算机科学 2022-06-07 Ingo Marquart

Effective cross-lingual dense retrieval methods that rely on multilingual pre-trained language models (PLMs) need to be trained to encompass both the relevance matching task and the cross-language alignment task. However, cross-lingual data…

信息检索 · 计算机科学 2023-05-09 Shengyao Zhuang , Linjun Shou , Guido Zuccon

E-commerce search and recommendation usually operate on structured data such as product catalogs and taxonomies. However, creating better search and recommendation systems often requires a large variety of unstructured data including…

信息检索 · 计算机科学 2023-12-07 Haixun Wang , Taesik Na

In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions.…