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We consider the budget optimization problem faced by an advertiser participating in repeated sponsored search auctions, seeking to maximize the number of clicks attained under that budget. We cast the budget optimization problem as a Markov…

计算机科学与博弈论 · 计算机科学 2012-10-19 Kareem Amin , Michael Kearns , Peter Key , Anton Schwaighofer

Factorization machine (FM) variants are widely used in recommendation systems that operate under strict throughput and latency requirements, such as online advertising systems. FMs are known both due to their ability to model pairwise…

信息检索 · 计算机科学 2024-08-05 Alex Shtoff , Michael Viderman , Naama Haramaty-Krasne , Oren Somekh , Ariel Raviv , Tularam Ban

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic…

计算机科学与博弈论 · 计算机科学 2015-12-11 Bowei Chen , Jun Wang , Ingemar J. Cox , Mohan S. Kankanhalli

Reasoning-augmented search agents such as Search-R1, trained via reinforcement learning with verifiable rewards (RLVR), demonstrate remarkable capabilities in multi-step information retrieval from external knowledge sources. These agents…

计算与语言 · 计算机科学 2025-08-14 Shu Zhao , Tan Yu , Anbang Xu , Japinder Singh , Aaditya Shukla , Rama Akkiraju

Nowadays large-scale distributed machine learning systems have been deployed to support various analytics and intelligence services in IT firms. To train a large dataset and derive the prediction/inference model, e.g., a deep neural…

分布式、并行与集群计算 · 计算机科学 2018-01-04 Yixin Bao , Yanghua Peng , Chuan Wu , Zongpeng Li

Matrix factorization is a common machine learning technique for recommender systems. Despite its high prediction accuracy, the Bayesian Probabilistic Matrix Factorization algorithm (BPMF) has not been widely used on large scale data because…

分布式、并行与集群计算 · 计算机科学 2017-05-12 Tom Vander Aa , Imen Chakroun , Tom Haber

In an era dominated by information overload, effective recommender systems are essential for managing the deluge of data across digital platforms. Multi-stage cascade ranking systems are widely used in the industry, with retrieval and…

信息检索 · 计算机科学 2025-10-14 Junjie Huang , Jizheng Chen , Jianghao Lin , Jiarui Qin , Ziming Feng , Weinan Zhang , Yong Yu

Rank fusion is a powerful technique that allows multiple sources of information to be combined into a single result set. However, to date fusion has not been regarded as being cost-effective in cases where strict per-query efficiency…

信息检索 · 计算机科学 2020-11-11 Rodger Benham , Joel Mackenzie , Alistair Moffat , J. Shane Culpepper

With the ever proliferating size and scale of the WWW [1] efficient ways of exploring content are of increasing importance. How can we efficiently retrieve information from it through crawling? And in this era of tera and multi-core…

信息检索 · 计算机科学 2014-06-24 Sonali Gupta , Komal kumar Bhatia , Pikakshi Manchanda

Motivated by non-linear, non-Gaussian, distributed multi-sensor/agent navigation and tracking applications, we propose a multi-rate consensus/fusion based framework for distributed implementation of the particle filter (CF/DPF). The CF/DPF…

分布式、并行与集群计算 · 计算机科学 2012-09-06 Arash Mohammadi , Amir Asif

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

社会与信息网络 · 计算机科学 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

In large-scale ranking systems, cascading architectures have been widely adopted to achieve a balance between efficiency and effectiveness. The pre-ranking module plays a vital role in selecting a subset of candidates for the subsequent…

信息检索 · 计算机科学 2024-07-18 YaChen Yan , Liubo Li

Neural networks of ads systems usually take input from multiple resources, e.g., query-ad relevance, ad features and user portraits. These inputs are encoded into one-hot or multi-hot binary features, with typically only a tiny fraction of…

分布式、并行与集群计算 · 计算机科学 2020-03-13 Weijie Zhao , Deping Xie , Ronglai Jia , Yulei Qian , Ruiquan Ding , Mingming Sun , Ping Li

Online Federated Learning (OFL) is a real-time learning paradigm that sequentially executes parameter aggregation immediately for each random arriving client. To motivate clients to participate in OFL, it is crucial to offer appropriate…

计算机科学与博弈论 · 计算机科学 2025-05-12 Yun Xin , Jianfeng Lu , Shuqin Cao , Gang Li , Haozhao Wang , Guanghui Wen

Due to the unstructuredness and the lack of schemas of graphs, such as knowledge graphs, social networks, and RDF graphs, keyword search for querying such graphs has been proposed. As graphs have become voluminous, large-scale distributed…

数据库 · 计算机科学 2023-09-12 Jiaxin Jiang , Byron Choi , Xin Huang , Jianliang Xu , Sourav S Bhowmick

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in…

计算机科学与博弈论 · 计算机科学 2023-06-06 Boxiang Lyu , Zhe Feng , Zachary Robertson , Sanmi Koyejo

Cross-lingual sponsored search is crucial for global advertising platforms, where users from different language backgrounds interact with multilingual ads. Traditional machine translation methods often fail to capture query-specific…

统计方法学 · 统计学 2025-10-28 Ziyang Gao , Yuanliang Qu , Yi Han

Sponsored product advertisements constitute a major revenue source for online marketplaces such as Amazon, Walmart, and Alibaba. A key operational challenge in these systems lies in the Sponsored Listings Ranking (SLR) problem, that is,…

综合经济学 · 经济学 2025-11-13 Haihao Lu , Luyang Zhang , Yuting Zhu

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

机器学习 · 计算机科学 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Modern retrieval systems do not rely on a single ranking model to construct their rankings. Instead, they generally take a cascading approach where a sequence of ranking models are applied in multiple re-ranking stages. Thereby, they…

信息检索 · 计算机科学 2025-04-17 Harrie Oosterhuis , Rolf Jagerman , Zhen Qin , Xuanhui Wang