相关论文: Ad Creative Discontinuation Prediction with Multi-…

Machine learning approaches now achieve impressive generation capabilities in numerous domains such as image, audio or video. However, most training \& evaluation frameworks revolve around the idea of strictly modelling the original data…

Active learning is an increasingly important branch of machine learning and a powerful technique for natural language processing. The main advantage of active learning is its potential to reduce the amount of labeled data needed to learn…

Selective classification techniques (also known as reject option) have not yet been considered in the context of deep neural networks (DNNs). These techniques can potentially significantly improve DNNs prediction performance by trading-off…

Survival analysis holds a crucial role across diverse disciplines, such as economics, engineering and healthcare. It empowers researchers to analyze both time-invariant and time-varying data, encompassing phenomena like customer churn,…

Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…

Despite recent advances in training recurrent neural networks (RNNs), capturing long-term dependencies in sequences remains a fundamental challenge. Most approaches use backpropagation through time (BPTT), which is difficult to scale to…

Problem definition: Access to accurate predictions of patients' outcomes can enhance medical staff's decision-making, which ultimately benefits all stakeholders in the hospitals. A large hospital network in the US has been collaborating…

Advertising (ad for short) keyword suggestion is important for sponsored search to improve online advertising and increase search revenue. There are two common challenges in this task. First, the keyword bidding problem: hot ad keywords are…

Deployed machine learning models are confronted with the problem of changing data over time, a phenomenon also called concept drift. While existing approaches of concept drift detection already show convincing results, they require true…

A myriad of factors affect large scale ads delivery systems and influence both user experience and revenue. One such factor is proactive detection and calibration of seasonal advertisements to help with increasing conversion and user…

Modern online advertising systems inevitably rely on personalization methods, such as click-through rate (CTR) prediction. Recent progress in CTR prediction enjoys the rich representation capabilities of deep learning and achieves great…

Video-based ads are a vital medium for brands to engage consumers, with social media platforms leveraging user data to optimize ad delivery and boost engagement. A crucial but under-explored aspect is the 'hooking period', the first three…

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Despite achieving great success, Deep Neural Networks (DNNs) are vulnerable to adversarial examples. How to accurately evaluate the adversarial robustness of DNNs is critical for their deployment in real-world applications. An ideal…

This paper proposes an efficient approach to learning disentangled representations with causal mechanisms based on the difference of conditional probabilities in original and new distributions. We approximate the difference with models'…

Predictive maintenance is an effective tool for reducing maintenance costs. Its effectiveness relies heavily on the ability to predict the future state of health of the system, and for this survival models have shown to be very useful. Due…

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Survival analysis is a hotspot in statistical research for modeling time-to-event information with data censorship handling, which has been widely used in many applications such as clinical research, information system and other fields with…

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…