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The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

信息检索 · 计算机科学 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

信息检索 · 计算机科学 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He

Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…

信息检索 · 计算机科学 2024-07-30 Ruidong Han , Qianzhong Li , He Jiang , Rui Li , Yurou Zhao , Xiang Li , Wei Lin

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

信息检索 · 计算机科学 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…

机器学习 · 计算机科学 2021-04-16 Joonyoung Yi , Buru Chang

Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…

信息检索 · 计算机科学 2022-01-17 Weijie Zhao , Xuewu Jiao , Mingqing Hu , Xiaoyun Li , Xiangyu Zhang , Ping Li

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

信息检索 · 计算机科学 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we…

机器学习 · 计算机科学 2024-08-07 Shiwei Li , Huifeng Guo , Lu Hou , Wei Zhang , Xing Tang , Ruiming Tang , Rui Zhang , Ruixuan Li

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

机器学习 · 计算机科学 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

信息检索 · 计算机科学 2021-05-13 Yuan Cheng , Yanbo Xue

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

机器学习 · 计算机科学 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

信息检索 · 计算机科学 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Low-precision deep neural network (DNN) training has gained tremendous attention as reducing precision is one of the most effective knobs for boosting DNNs' training time/energy efficiency. In this paper, we attempt to explore low-precision…

机器学习 · 计算机科学 2025-01-07 Yonggan Fu , Han Guo , Meng Li , Xin Yang , Yining Ding , Vikas Chandra , Yingyan Celine Lin

Click-through rate (CTR) prediction becomes indispensable in ubiquitous web recommendation applications. Nevertheless, the current methods are struggling under the cold-start scenarios where the user interactions are extremely sparse. We…

信息检索 · 计算机科学 2021-09-30 Yujie Pan , Jiangchao Yao , Bo Han , Kunyang Jia , Ya Zhang , Hongxia Yang

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

机器学习 · 计算机科学 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

Low precision training can significantly reduce the computational overhead of training deep neural networks (DNNs). Though many such techniques exist, cyclic precision training (CPT), which dynamically adjusts precision throughout training…

机器学习 · 计算机科学 2024-03-05 Cameron R. Wolfe , Anastasios Kyrillidis

Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…

信息检索 · 计算机科学 2022-01-19 Ke Hu , Yi Qi , Jianqiang Huang , Jia Cheng , Jun Lei

Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representation learning, e.g., adopting a plain embedding layer for…

信息检索 · 计算机科学 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

信息检索 · 计算机科学 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

机器学习 · 计算机科学 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du
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