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Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

机器学习 · 统计学 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai

Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended…

信息检索 · 计算机科学 2018-08-13 Xiangyu Zhao , Long Xia , Liang Zhang , Zhuoye Ding , Dawei Yin , Jiliang Tang

In e-commerce platforms, the relevant recommendation is a unique scenario providing related items for a trigger item that users are interested in. However, users' preferences for the similarity and diversity of recommendation results are…

信息检索 · 计算机科学 2023-08-22 Wei Dai , Yingmin Su , Xiaofeng Pan

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

信息检索 · 计算机科学 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

With the recent prevalence of reinforcement learning (RL), there have been tremendous interests in utilizing RL for ads allocation in recommendation platforms (e.g., e-commerce and news feed sites). To achieve better allocation, the input…

机器学习 · 计算机科学 2022-08-12 Ze Wang , Guogang Liao , Xiaowen Shi , Xiaoxu Wu , Chuheng Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain rich interaction information, such as the behavior type, time,…

信息检索 · 计算机科学 2026-04-15 Yimin Lv , Shuli Wang , Beihong Jin , Yisong Yu , Yapeng Zhang , Jian Dong , Yongkang Wang , Xingxing Wang , Dong Wang

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format…

信息检索 · 计算机科学 2018-07-03 Yanru Qu , Bohui Fang , Weinan Zhang , Ruiming Tang , Minzhe Niu , Huifeng Guo , Yong Yu , Xiuqiang He

Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…

信息检索 · 计算机科学 2021-06-18 Jianqiang Huang , Ke Hu , Qingtao Tang , Mingjian Chen , Yi Qi , Jia Cheng , Jun Lei

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

人工智能 · 计算机科学 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

E-commerce platforms usually display a mixed list of ads and organic items in feed. One key problem is to allocate the limited slots in the feed to maximize the overall revenue as well as improve user experience, which requires a good model…

机器学习 · 计算机科学 2022-05-23 Guogang Liao , Ze Wang , Xiaoxu Wu , Xiaowen Shi , Chuheng Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

信息检索 · 计算机科学 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Online recommendation and advertising are two major income channels for online recommendation platforms (e.g. e-commerce and news feed site). However, most platforms optimize recommending and advertising strategies by different teams…

信息检索 · 计算机科学 2020-06-22 Xiangyu Zhao , Xudong Zheng , Xiwang Yang , Xiaobing Liu , Jiliang Tang

Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

信息检索 · 计算机科学 2023-01-20 YaChen Yan , Liubo Li

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…

信息检索 · 计算机科学 2024-06-18 Chang Zhou , Yang Zhao , Yuelin Zou , Jin Cao , Wenhan Fan , Yi Zhao , Chiyu Cheng

The success of recommender systems in modern online platforms is inseparable from the accurate capture of users' personal tastes. In everyday life, large amounts of user feedback data are created along with user-item online interactions in…

机器学习 · 计算机科学 2019-06-25 Xiao Zhou , Danyang Liu , Jianxun Lian , Xing Xie

Optimizing multiple objectives simultaneously is an important task for recommendation platforms to improve their performance. However, this task is particularly challenging since the relationships between different objectives are…

信息检索 · 计算机科学 2026-02-13 Pan Li , Alexander Tuzhilin

We propose a new online learning model for learning with preference feedback. The model is especially suited for applications like web search and recommender systems, where preference data is readily available from implicit user feedback…

机器学习 · 计算机科学 2011-11-04 Pannagadatta K. Shivaswamy , Thorsten Joachims

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

信息检索 · 计算机科学 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Recommender systems can automatically recommend users with items that they probably like. The goal of them is to model the user-item interaction by effectively representing the users and items. Existing methods have primarily learned the…

信息检索 · 计算机科学 2024-04-30 Xue Dong , Xuemeng Song , Na Zheng , Yinwei Wei , Zhongzhou Zhao

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the…

信息检索 · 计算机科学 2024-10-30 Qi Liu , Xuyang Hou , Haoran Jin , Xiaolong Chen , Jin Chen , Defu Lian , Zhe Wang , Jia Cheng , Jun Lei
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