相关论文: A General Framework for Debiasing in CTR Predictio…
Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…
Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…
Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…
Pairwise debiasing is one of the most effective strategies in reducing position bias in learning-to-rank (LTR) models. However, limiting the scope of this strategy, are the underlying assumptions required by many pairwise debiasing…
Unbiased Learning to Rank (ULTR) that learns to rank documents with biased user feedback data is a well-known challenge in information retrieval. Existing methods in unbiased learning to rank typically rely on click modeling or inverse…
The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…
Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…
Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…
Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…
Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…
Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…
A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…
In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…
Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature…
Learning-to-Rank (LTR) models trained from implicit feedback (e.g. clicks) suffer from inherent biases. A well-known one is the position bias -- documents in top positions are more likely to receive clicks due in part to their position…
Implicit feedback (e.g., clicks, dwell times, etc.) is an abundant source of data in human-interactive systems. While implicit feedback has many advantages (e.g., it is inexpensive to collect, user centric, and timely), its inherent biases…
Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…
Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…
Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…