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Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

信息检索 · 计算机科学 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to the fact that there are multiple optimization tasks depending…

信息检索 · 计算机科学 2025-10-14 Xiao Yang , Peifeng Yin , Abe Engle , Jinfeng Zhuang , Ling Leng

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

机器学习 · 计算机科学 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

信息检索 · 计算机科学 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

信息检索 · 计算机科学 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of…

人工智能 · 计算机科学 2021-05-25 Dongbo Xi , Zhen Chen , Peng Yan , Yinger Zhang , Yongchun Zhu , Fuzhen Zhuang , Yu Chen

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

信息检索 · 计算机科学 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Connected autonomous vehicles (CAVs) must simultaneously perform multiple tasks, such as object detection, semantic segmentation, depth estimation, trajectory prediction, motion prediction, and behaviour prediction, to ensure safe and…

机器人学 · 计算机科学 2025-08-07 Jiayuan Wang , Farhad Pourpanah , Q. M. Jonathan Wu , Ning Zhang

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

信息检索 · 计算机科学 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Conversational recommender systems (CRS) dynamically obtain the user preferences via multi-turn questions and answers. The existing CRS solutions are widely dominated by deep reinforcement learning algorithms. However, deep reinforcement…

信息检索 · 计算机科学 2022-09-01 A S M Ahsan-Ul Haque , Hongning Wang

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

信息检索 · 计算机科学 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

With the advancement of multimedia internet, the impact of visual characteristics on the decision of users to click or not within the online retail industry is increasingly significant. Thus, incorporating visual features is a promising…

计算机视觉与模式识别 · 计算机科学 2024-06-07 Jia-Qi Yang , Chenglei Dai , Dan OU , Dongshuai Li , Ju Huang , De-Chuan Zhan , Xiaoyi Zeng , Yang Yang

Conversion rate (CVR) prediction is an essential task for large-scale e-commerce platforms. However, refund behaviors frequently occur after conversion in online shopping systems, which drives us to pay attention to effective conversion for…

信息检索 · 计算机科学 2023-08-10 Yunfeng Zhao , Xu Yan , Xiaoqiang Gui , Shuguang Han , Xiang-Rong Sheng , Guoxian Yu , Jufeng Chen , Zhao Xu , Bo Zheng

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

信息检索 · 计算机科学 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang

Machine learning shows great potential in virtual screening for drug discovery. Current efforts on accelerating docking-based virtual screening do not consider using existing data of other previously developed targets. To make use of the…

机器学习 · 计算机科学 2021-12-14 Zijing Liu , Xianbin Ye , Xiaomin Fang , Fan Wang , Hua Wu , Haifeng Wang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

信息检索 · 计算机科学 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM native models that are used to predict event probabilities,…

信息检索 · 计算机科学 2023-12-11 Yohay Kaplan , Naama Krasne , Alex Shtoff , Oren Somekh

The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied…

机器学习 · 计算机科学 2026-01-29 Xinyu Li , Sishuo Chen , Guipeng Xv , Li Zhang , Mingxuan Luo , Zhangming Chan , Xiang-Rong Sheng , Han Zhu , Jian Xu , Chen Lin

Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…

机器学习 · 统计学 2018-07-06 Lulu Wang , Huahui Liu , Guanhao Chen , Shaola Ren , Xiaonan Meng , Yi Hu

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

信息检索 · 计算机科学 2024-05-22 Serdarcan Dilbaz , Hasan Saribas